# Avantax Advisory Services

Avantax Advisory Services is a Bank / Wealth / Trust based in Cherry Hill, United States.

## Overview

- **Organization type:** Bank / Wealth / Trust
- **Headquarters:** Cherry Hill, United States
- **Region:** North America
- **Address:** Cherry Hill, NJ, United States
- **Assets under management:** Undisclosed
- **Website:** avantax.com
- **LinkedIn:** https://www.linkedin.com/company/avantax

## Regulatory record

- **Reports private funds:** No

## About

Avantax Advisory Services is a wealth manager based in Dallas, US. It manages approximately $92 billion in assets, primarily serving clients in North America.

## Sectors

- Wealth Management
- Tax-Focused Planning

## People

- Todd Mackay — President

## Questions

### How does Avantax Advisory Services integrate tax planning with portfolio management?

The firm's investment methodology applies direct indexing, systematic tax-loss harvesting, and continuous asset location analysis to reduce clients' tax drag. Because many affiliated advisors are credentialed CPAs, tax optimization is embedded in the initial portfolio design rather than handled as a separate, year-end exercise. The platform also links its advisory and tax preparation software ecosystems so realized gains and losses inform ongoing portfolio rebalancing decisions.

### What is Avantax's relationship to Cetera?

Cetera Holdings acquired the entire Avantax platform, including Avantax Advisory Services, for $1.2 billion in a deal that closed in November 2023 (per Cetera, November 2023). Avantax now operates as a distinct brand and RIA entity within Cetera's multi-firm network, retaining its tax-specialist advisor community while gaining access to Cetera's broker-dealer infrastructure and capital markets resources.

### What investment vehicles does Avantax Advisory Services support?

The platform offers model portfolios, separately managed accounts, mutual fund and ETF strategies, and access to alternative investments through its custodial relationships. Its unified managed account program allows advisors to combine multiple investment sleeves under a single tax-aware overlay. The firm does not operate proprietary fund vehicles but constructs portfolios using third-party managers and its own centrally managed strategies.

### How does Avantax separate advisory services from tax preparation within its business structure?

Avantax Wealth Management houses the broker-dealer, while Avantax Advisory Services operates as the registered investment advisor. The tax preparation software business, historically the legacy TaxAct product, was not part of the Cetera acquisition. Advisor-affiliated CPA practices are independently owned and operated, creating a legal separation between tax filing work and investment advisory activities, though the firms share brand affiliation and integrated technology tools.

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Last updated: 2026-06-03T20:00:00.000Z

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