# Avenue Partners

Avenue Partners is a Single Family Office based in Hong Kong, Hong Kong.

## Overview

- **Organization type:** Single Family Office
- **Headquarters:** Hong Kong, Hong Kong
- **Region:** Asia
- **Address:** 9/F, Zoroastrian Building 101 Leighton Road, Hong Kong
- **Founded:** 2017
- **Assets under management:** Undisclosed
- **Website:** avenue-partners.co

## Regulatory record

- **Reports private funds:** No

## About

Avenue Partners was formed in 2017 as the single-family office for Justin Liu, whose investing roots run through private equity and investment banking before formalizing the platform in Hong Kong. The Liu family’s operating lineage includes Cirtek, an electronics manufacturing business, and Tireco, the Gardena, California-based tire distributor — a base that underpins the office’s industrial, cross-border sensibility. The office invests across the capital structure, running growth equity, venture capital from seed to Series B, private credit, and real estate. Confirmed portfolio companies include Rubrik, Meesho, Horizon Robotics, Magic Leap, Ant Group, and data-center operator Airtrunk, while real estate exposure spans US and Asian commercial assets alongside the Philippines-based Camerton Holdings mixed-use portfolio. Geographic deployment concentrates on the United States, China, and Southeast Asia, with an expressed thesis around category-leading businesses and proven business models that the firm can hold for extended periods. The investment team has deployed over US$2 billion cumulatively, operating from Hong Kong without additional disclosed offices. Justin Liu maintains professional connectivity through YPO membership and an advisory council seat at the University of Notre Dame College of Arts and Letters. Sister Emily Liu serves as Executive Director of the RM Liu Foundation, and the family’s banking relationships extend through business partner Greg Krasnov’s Tonik Digital Bank, where Justin Liu holds a directorship. The office also co-invests alongside Mel Verano in the Figaro Coffee Group. Avenue Partners structurally blends a family-holding-company mindset with an institutional private-equity framework. The single-family structure, combined with an explicit multi-asset, multi-geography mandate operated by a concentrated team, means the office can write opportunistic credit, hold venture positions longer than fund-life constraints allow, and transact real estate across jurisdictions without needing to mark-to-market for external LPs — an architecture that disproportionately rewards portfolio concentration and timing flexibility.

## Sectors

- ClimateTech
- Industrial Tech
- Healthcare Services
- Enterprise Software
- FinTech
- Media & Entertainment
- Real Estate
- Private Credit

## People

- Justin Liu — Principal

## Questions

### Who runs investment decisions at Avenue Partners?

Investment decisions are led by founder and principal Justin Liu. The firm's website identifies its team as coming from leading investment firms and operating within an institutional investment framework, though specific additional investment professionals are not publicly named. Justin Liu's background spans private equity and investment banking.

### Is Avenue Partners a single family office or does it accept outside capital?

Avenue Partners operates as a single-family office and its website presents it as such. There is no public indication the platform accepts third-party capital. Its evergreen, long-term investment posture is tied explicitly to the flexibility that comes from being a family-owned business.

### Does the firm make fund commitments or only direct investments?

The firm focuses on direct investments across private equity, venture capital, private credit, and real estate. Its disclosed portfolio of companies — from seed-stage venture to late-stage growth equity — and direct real estate acquisitions indicate a direct-investment mandate. No fund-of-fund commitments are publicly disclosed.

### How is the firm's philanthropic activity structured?

The Liu family maintains two separate philanthropic structures: the RM Liu Foundation, where Justin Liu's sister Emily Liu serves as Executive Director, and the Figaro Foundation. These operate as distinct entities from the investment office.

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- [Austin Capital Partners](https://altss.com/profile/austin-capital-partners)
- [Axia Wealth Management](https://altss.com/profile/axia-wealth-management)

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Last updated: 2026-06-03T20:00:00.000Z

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