Awelin

Awelin

Founded in Stockholm and led by CEO Jonas Wallentin alongside COO Victoria Persson, Awelin positions itself as a full-service digital agency tightly integrated with its clients' internal marketing and e-commerce teams. The firm describes its core functions as performance marketing, digital growth strategy, and e-commerce optimization. The firm's service mix spans paid social advertising across platforms including TikTok, Pinterest, and Snapchat, search-engine marketing and optimization, and direct e-commerce conversion work. Client engagements often start with a single channel and broaden once the internal team demonstrates its operational value; client testimony on the firm's website notes that a relationship beginning with Paid Social quickly expanded into multiple service areas. Awelin operates from a single office at Eriksbergsgatan 8A in Stockholm and lists a nine-person team on its public website as of mid-2026. The leadership group includes Lisa Wetterlöf as Head of Digital Performance and Per Petterson as Growth Lead. The firm does not publicly disclose assets under management, deployment figures, or a founding year. Structurally, Awelin functions less like a detached advisory shop and more like an embedded growth team — the firm's own marketing emphasizes that it 'joins forces with your existing team' and often becomes more operative than initially scoped. This design contrasts with agencies that hand off strategy decks and disappear, aligning the firm's economics with ongoing channel performance rather than project-based retainers.