AXXAM

AXXAM

AXXAM was established in Casablanca by two former BMCI BNP Paribas executives. Meryem Kabbaj previously served on the bank's executive committee and led its private-banking and asset-management units. Omar Lemrabet worked as a private banker at the same institution before joining the family office. The firm positions itself as an independent architect that diagnoses family and professional circumstances then coordinates banks, managers, lawyers, accountants and real-estate agents. Services cover patrimonial planning, consolidated reporting, domestic and foreign asset management, insurance, financing and club deals. The firm also offers private-equity and startup exposure alongside real-estate investments. Geographic reach includes Africa and Europe through its Casablanca headquarters and Paris office. A joint venture created SouthBridge A&I, a vehicle focused on venture opportunities in Morocco. The team remains small by design to maintain close client relationships. Lionel Errera, formerly an executive at Edmond de Rothschild Asset Management, serves as senior advisor from Paris. No public AUM figure or recent operational announcements from the last 24 months appear in available materials. Independence from product providers constitutes the core structural feature. The firm earns fees solely from clients rather than commissions, allowing it to select and oversee third-party managers without conflicts.