Multi-Family OfficeRIA · CRD 327986SEC-RegisteredPrivate Fund Adviser

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Azura

Ali Jamal established Azura in 2019. The firm began as a Monaco-based entity before expanding its footprint. Jamal previously held an executive role at Julius...

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Azura

Ali Jamal established Azura in 2019. The firm began as a Monaco-based entity before expanding its footprint. Jamal previously held an executive role at Julius Baer, which informed the initial client base of entrepreneurs and ultra-high-net-worth families. Azura executes direct co-investments and SPVs in growth and late-stage opportunities. It allocates across FinTech, enterprise software, AI/ML, luxury, and data analytics. The firm maintains presence in Europe, North America, Asia, and the Middle East & Central Asia. Confirmed investment types center on tailored mandates rather than commingled fund commitments. The firm employs professionals across seven offices, including London, Dubai, Geneva, Singapore, New York, and Miami. May 2025: Lunate Holding RSC acquired a strategic minority stake, triggering a headquarters redomicile to Abu Dhabi with a new office planned for 2026. Azura also maintains an associated Cayman Islands entity, Azura Investments Ltd. The Lunate transaction introduced a sovereign-linked capital partner while preserving Azura's independent mandate. This hybrid ownership allows continued service to external clients alongside access to Middle East deal flow. Governance remains under Jamal as chairman and CEO.

General information

Firm type

Multi Family Office

Year founded

2019

Location

Region

Europe

Country

United Kingdom

City

New York

Corporate office

London, United Kingdom

Additional offices

Dubai, United Arab Emirates · Geneva, Switzerland · Singapore · New York, United States · Miami, United States

Principals

Ali Jamal

Founder, Chairman, and CEO

Frédéric Genta

Lead, Azura Partners Europe

Ivan Moiseeff

Key Executive, US operations

Mohamed A. Virani

Partner and CEO, Azura Partners Middle East

Zeid Akkawi

Global Head of Investment Management & Advisory

Sector focus

FinTechLuxuryData AnalyticsAI/MLEnterprise Software

Frequently asked questions

Who runs investment decisions at Azura?

Ali Jamal serves as Founder, Chairman, and CEO. Zeid Akkawi holds the role of Global Head of Investment Management & Advisory. Additional regional leads include Frédéric Genta for Europe and Mohamed A. Virani for the Middle East.

How does Azura source proprietary deal flow?

The firm draws on relationships from prior employment at Julius Baer, Citi, Credit Suisse, and UBS. Regional offices in Miami, New York, and Dubai support direct origination in North America and the Middle East.

Is Azura structured as a single family office or does it operate more like a venture firm?

Azura operates as a multi-family office serving multiple external clients. It executes direct co-investments and SPVs rather than maintaining a single-family mandate.

Does Azura participate in fund commitments or only direct deals?

The firm focuses on direct co-investments and SPVs. No commingled fund commitments appear in its disclosed activity.

What investment stages does Azura typically target?

Azura targets growth and late-stage opportunities. Its sector focus includes FinTech, enterprise software, and AI/ML.

Where does the underlying wealth come from?

Azura serves entrepreneurs, ultra-high-net-worth individuals, single family offices, and institutions. No single family or corporate source is disclosed as the origin of its assets under management.

What is Azura's known posture on co-investments alongside external GPs?

Azura executes direct co-investments and SPVs. The structure supports participation alongside external managers in growth and late-stage transactions.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

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