# Azura

Azura is a Multi Family Office based in New York, United Kingdom.

## Overview

- **Organization type:** Multi Family Office
- **Headquarters:** New York, United Kingdom
- **Region:** Europe
- **Address:** London, United Kingdom
- **Founded:** 2019
- **Assets under management:** 5000 (Altss estimate)
- **Website:** azura.com
- **LinkedIn:** https://www.linkedin.com/company/azurapartners

## Regulatory record

- **CRD number:** 327986
- **SEC file number:** 801-129204
- **Registration status:** Registered
- **Reports private funds:** Yes
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/327986

## About

Ali Jamal established Azura in 2019. The firm began as a Monaco-based entity before expanding its footprint. Jamal previously held an executive role at Julius Baer, which informed the initial client base of entrepreneurs and ultra-high-net-worth families. Azura executes direct co-investments and SPVs in growth and late-stage opportunities. It allocates across FinTech, enterprise software, AI/ML, luxury, and data analytics. The firm maintains presence in Europe, North America, Asia, and the Middle East & Central Asia. Confirmed investment types center on tailored mandates rather than commingled fund commitments. The firm employs professionals across seven offices, including London, Dubai, Geneva, Singapore, New York, and Miami. May 2025: Lunate Holding RSC acquired a strategic minority stake, triggering a headquarters redomicile to Abu Dhabi with a new office planned for 2026. Azura also maintains an associated Cayman Islands entity, Azura Investments Ltd. The Lunate transaction introduced a sovereign-linked capital partner while preserving Azura's independent mandate. This hybrid ownership allows continued service to external clients alongside access to Middle East deal flow. Governance remains under Jamal as chairman and CEO.

## Sectors

- FinTech
- Luxury
- Data Analytics
- AI/ML
- Enterprise Software

## Offices

- Dubai, United Arab Emirates
- Geneva, Switzerland
- Singapore
- New York, United States
- Miami, United States

## People

- Ali Jamal — Founder, Chairman, and CEO
- Frédéric Genta — Lead, Azura Partners Europe
- Ivan Moiseeff — Key Executive, US operations
- Mohamed A. Virani — Partner and CEO, Azura Partners Middle East
- Zeid Akkawi — Global Head of Investment Management & Advisory

## Questions

### Who runs investment decisions at Azura?

Ali Jamal serves as Founder, Chairman, and CEO. Zeid Akkawi holds the role of Global Head of Investment Management & Advisory. Additional regional leads include Frédéric Genta for Europe and Mohamed A. Virani for the Middle East.

### How does Azura source proprietary deal flow?

The firm draws on relationships from prior employment at Julius Baer, Citi, Credit Suisse, and UBS. Regional offices in Miami, New York, and Dubai support direct origination in North America and the Middle East.

### Does Azura participate in fund commitments or only direct deals?

The firm focuses on direct co-investments and SPVs. No commingled fund commitments appear in its disclosed activity.

### What investment stages does Azura typically target?

Azura targets growth and late-stage opportunities. Its sector focus includes FinTech, enterprise software, and AI/ML.

### What is Azura's known posture on co-investments alongside external GPs?

Azura executes direct co-investments and SPVs. The structure supports participation alongside external managers in growth and late-stage transactions.

## Related profiles

- [Steppe Capital](https://altss.com/profile/steppe-capital)
- [Philos & Partners](https://altss.com/profile/philos-partners)

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Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/azura

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