# B.A. Schrock Wealth Management

B.A. Schrock Wealth Management is a Bank / Wealth / Trust based in Wadsworth, United States.

## Overview

- **Organization type:** Bank / Wealth / Trust
- **Headquarters:** Wadsworth, United States
- **Region:** North America
- **Address:** Wadsworth, OH, United States
- **Founded:** 2012
- **Assets under management:** Undisclosed
- **Website:** baschrock-fg.com
- **LinkedIn:** https://www.linkedin.com/company/b-a-schrock-financial-group

## Regulatory record

- **CRD number:** 304694
- **SEC file number:** 801-127681
- **Registration status:** APPROVED
- **Latest Form ADV filing:** 2026-03-11T05:00:00.000Z
- **Reports private funds:** No
- **Private funds reported:** 0
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/304694

## About

B.A. Schrock Wealth Management was established in 2012 in Wadsworth, Ohio by Ben Schrock, who leads as owner and investment advisor representative. The firm operates as a local registered investment adviser serving individuals, high-net-worth families, and entities. Its public disclosures focus on the accumulation-to-retirement transition market rather than the institutional or multi-generational family-office segment. The firm's public strategy emphasizes portfolio management, financial planning, and insurance services — with no disclosed asset-class breakdown, institutional investment mandates, or alternative-asset co-investment activity. Its structure uses individual advisory relationships rather than pooled vehicles or fund commitments. The UNLOCK™ Process forms the center of its service model, mapping client retirement goals across income, risk, taxation, Social Security, and estate planning. There are no named portfolio companies, direct investments, or third-party fund managers cited in available disclosures. B.A. Schrock reports six named professionals on its team, including Chief Investment Officer Keith Lockwood, CFP® holders Colleen Goodwillie and Dan Oaklief, and Chief Operations Officer Kaitlin Schrock. The firm operates from a single office at 131 College Street in Wadsworth. It publishes weekly financial-planning content through its "Unlocking Your Financial Future" podcast and maintains a client-facing consolidated app. No sub-advisory vehicles, club-deal access, or institutional co-investor structures are disclosed. The firm's structural model is a classic Main Street wealth advisory — a small, generalist team competing on local relationships rather than scale, sector specialization, or direct investment capacity. Its proprietary UNLOCK™ branding represents a retail-client engagement framework rather than a differentiated investment sourcing advantage. Ownership succession or any operating-company relationship beyond the Schrock name has not been disclosed.

## People

- Ben Schrock — Owner, Investment Advisor Representative & Insurance Professional
- Keith Lockwood — Chief Investment Officer, Investment Advisor Representative & Insurance Professional
- Colleen Goodwillie — Investment Advisor Representative & Insurance Professional
- Dan Oaklief — Investment Advisor Representative & Insurance Professional
- Kaitlin Schrock — Chief Operations Officer
- James Gearhart — Paraplanner / Office Administrator

## Questions

### Who runs investment decisions at B.A. Schrock Wealth Management?

The firm lists Ben Schrock as Owner and Investment Advisor Representative, supported by Chief Investment Officer Keith Lockwood and two CFP®/ChFC®-designated advisors, Colleen Goodwillie and Dan Oaklief. Their public roles blend portfolio management with broad financial planning and insurance services. No institutional investment committee or external investment advisory panel is disclosed.

### What is the UNLOCK Process™, and does it offer an investment edge?

The UNLOCK Process™ is a proprietary client-engagement framework that walks households through retirement-goal definition, retirement-income mapping, and ongoing plan adjustments. It addresses income, risk, taxation, Social Security, and estate planning. B.A. Schrock markets it as a planning methodology rather than a systematic investment strategy or alpha source.

### Does B.A. Schrock maintain any alternative-investment exposure for clients?

None publicly disclosed. The firm's marketing materials focus on retirement-income planning, 401(k) guidance, and insurance-based solutions. No private-equity, venture-capital, real-asset, or hedge-fund access is mentioned on the firm's website or in its regulatory-filing summary as captured.

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Last updated: 2026-07-06T00:31:08.081Z

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