# Backcountry.com

Backcountry.com is an Asset Manager based in Park City, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Park City, United States
- **Region:** North America
- **Address:** Park City, UT, United States
- **Founded:** 1996
- **Assets under management:** Undisclosed
- **Website:** backcountry.com
- **LinkedIn:** https://www.linkedin.com/company/backcountry-com

## Regulatory record

- **Reports private funds:** No

## About

Backcountry.com is a US-based company founded in 1996 in Park City. It offers gear research, reviews, and sales for outdoor enthusiasts. The company has received no external funding.

## Sectors

- E-Commerce
- Outdoor Recreation
- Retail

## People

- John Bresee — Co-founder
- Jim Holland — Co-founder

## Questions

### How is Backcountry.com structured as a firm?

Backcountry.com operates as a privately held e-commerce retailer and multi-brand platform. It owns several vertical retail sites — Backcountry.com, Competitive Cyclist, Steep & Cheap, MotoSport, DogFun.com — that share fulfillment, marketing, and technology infrastructure. The company is not a family office or an investment fund; it is an operating company that also functions as a holding entity for niche outdoor retail brands.

### Does Backcountry.com make equity investments in external companies?

There is no public record of Backcountry.com making direct equity investments in outside startups or funds. Its business model centers on operating its own retail websites and brands, rather than allocating capital to external investment vehicles.

### Who founded Backcountry.com and what is their background?

John Bresee and Jim Holland co-founded Backcountry.com in 1996 in Park City, Utah. Both were outdoor enthusiasts who identified a gap in the market for specialty outdoor gear sold online. Before founding the company, Bresee had worked in the ski industry and Holland had an e-commerce background.

### What is Backcountry.com's known annual revenue or valuation?

Backcountry.com does not publicly disclose revenue or valuation. Industry estimates from the mid-2020s suggest annual revenue in the range of $300 million to $500 million, but these figures are unconfirmed. The firm is privately held and does not share financial results.

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Last updated: 2026-06-03T20:00:00.000Z

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