# Backlight

Backlight is an Asset Manager based in Lexington, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Lexington, United States
- **Region:** North America
- **Address:** Lexington, MA, United States
- **Founded:** 2021
- **Assets under management:** Undisclosed
- **Website:** www.backlight.co
- **LinkedIn:** https://www.linkedin.com/company/backlight-co

## Regulatory record

- **Reports private funds:** No

## About

Backlight provides AI-powered software for managing and monetizing media. The company's products include Iconik, Wildmoka, Ftrack, Cinesync, Celtx, and Zype, which help teams work faster and more creatively. Backlight's solutions enable media teams to organize, collaborate, create, distribute, and monetize their content.

## Sectors

- Media & Entertainment
- Enterprise Software
- AI/ML
- Cloud Infrastructure

## Offices

- Boston, US
- Nice, FR
- Stockholm, SE
- St. John's, CA
- Adelaide, AU

## Questions

### What products does Backlight offer?

Backlight offers six core products: Iconik (media asset management), Wildmoka (AI clip creation and distribution), Ftrack (project management), Cinesync (review), Celtx (scriptwriting), and Zype (OTT video streaming and distribution). The firm markets them as modular tools covering the full media lifecycle from creation to monetization (per the firm).

### Who are Backlight's target customers?

Backlight targets media organizations, broadcasters, sports leagues, and production teams with demanding media operations. The firm lists France Télévisions as a customer, which used Wildmoka to power a 24x7 Roland-Garros channel (per the firm, 2025). It also serves thousands of customers using Iconik, Ftrack, and Zype across multiple industries.

### Does Backlight disclose financials or ownership?

Backlight does not publicly disclose AUM, capital deployment, revenue, or ownership structure. The firm is structured as an asset manager that develops and operates its own software products rather than managing external capital.

### How does Backlight source its technology?

Backlight builds its products in-house, with each application having its own engineering team and API. The firm partners with major infrastructure providers such as Adobe, AWS, and Backblaze to integrate its tools with existing workflows (per the firm).

### Does Backlight offer free trials?

Yes. Iconik, Ftrack, and Celtx all offer free trials for users and teams to experience key features before committing to a plan (per the firm). Cinesync and Zype pricing is available on request or via product-specific pricing pages.

### What is Backlight's geographic footprint?

Backlight lists offices in Boston (US), Nice (France), Stockholm (Sweden), St. John's (Canada), and Adelaide (Australia). Its headquarters is in Lexington, Massachusetts, United States (per the firm's website).

### What recent product updates has Backlight announced?

At IBC2025 (September 2025), Backlight announced real-time collaboration on Iconik, AI-powered livestreams on Wildmoka, and enhanced player capabilities on Zype. The firm also released its sixth annual Iconik Media Stats Report in 2026 (per the firm).

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Last updated: 2026-07-10T20:12:27.000Z

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