# Backyard Products

Backyard Products is an Asset Manager based in Ann Arbor, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Ann Arbor, United States
- **Region:** North America
- **Address:** Ann Arbor, MI, United States
- **Founded:** 1975
- **Assets under management:** Undisclosed
- **Website:** backyardproducts.com
- **LinkedIn:** https://www.linkedin.com/company/backyard-products-llc

## Regulatory record

- **Reports private funds:** No

## About

Backyard Products is a 38-year-old designer, manufacturer, and marketer of wood storage buildings, gazebos, pergolas, play sets, and other outdoor structures. The company markets its products under the brand names Heartland, Handy Home Products, Yardline, and Kids Creations. Its products are sold through big-box retailers and smaller retailers and dealers across the US.

## Sectors

- Consumer Goods

## Questions

### Who owns Backyard Products and what is its corporate structure?

Backyard Products is a privately held company and does not publicly disclose its ownership structure or full executive roster. The firm operates multiple consumer-facing brands, including Backyard Discovery, under a single corporate entity based in Ann Arbor, Michigan. It functions as a manufacturing and logistics company rather than an assembly or installation contractor, shipping directly to retail distribution centers. Management structure and principal investor identities remain undisclosed as of the latest available records.

### How does Backyard Products manufacture and distribute its products?

The company operates a vertically integrated model that includes lumber processing, component fabrication, kit packaging, and delivery. Manufacturing facilities are located in the Midwest and South, with confirmed operations in Michigan and Arkansas. Finished products are flat-packed and shipped via the firm's own trucking fleet directly to home-center retailers — bypassing regional lumberyards and third-party wholesalers entirely.

### Which retailers carry Backyard Products' sheds and play systems?

Backyard Products maintains exclusive supply agreements with major national home-improvement retailers, most notably The Home Depot and Lowe's, as well as mass-market chains including Walmart. Its brands, particularly Backyard Discovery, account for significant shelf space in the outdoor structures category at these retailers. The firm's products reach all 50 states through these big-box distribution networks.

### Is Backyard Products exposed to residential construction cycles?

The firm's business model exhibits partial insulation from housing starts because its products are marketed as DIY home-improvement purchases rather than new-construction add-ons. Ready-to-assemble sheds and play systems sell through retail channels year-round, though demand does show seasonality peaking in spring and summer months. The company's reliance on discretionary consumer spending and home-improvement retail foot traffic ties its performance more closely to consumer confidence than to contractor-led building cycles.

### Does Backyard Products operate any direct-to-consumer sales channels?

While the firm's primary distribution is through retail partners, products appear on retailer e-commerce platforms and occasionally through aggregator marketplaces. Backyard Products' own website serves primarily as a brand and product-information portal rather than a transactional platform. The vast majority of revenue derives from palletized shipments to retailer distribution centers, not direct-to-consumer parcel delivery.

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Last updated: 2026-07-10T20:12:43.000Z

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