Updated:
Baidu
Baidu was founded in 2000 by Robin Li and Eric Xu. It began as a web search provider and expanded into online marketing services for Chinese internet users.
Baidu
Baidu was founded in 2000 by Robin Li and Eric Xu. It began as a web search provider and expanded into online marketing services for Chinese internet users. Robin Li holds approximately 59 percent voting power. The firm directs corporate capital toward AI applications and mobility. It maintains a partnership with Zhejiang Geely Holding Group on the Jidu and Apollo projects for autonomous driving and EV production. Geographic reach centers on China with additional presence through its Shenzhen office. Robin Li's spouse Melissa Ma serves as special assistant to the Chairman. Baidu joined the Partnership on AI as its first Chinese member. No material operational events from the last 24 months appear in available records.
General information
Firm type
Corporate Investor
Year founded
2000
AUM
Undisclosed
Location
Region
Asia
Country
China
City
Beijing
Corporate office
No. 10 Shangdi 10th Street, Haidian District, Beijing, China
Additional offices
Shenzhen, Guangdong Province, China
Principals
Robin Li
Chairman and CEO
Eric Xu
Co-founder
Sector focus
Frequently asked questions
Who runs investment decisions at Baidu?
Robin Li serves as Chairman and CEO and holds majority voting power. Eric Xu is listed as co-founder. Melissa Ma acts as special assistant to the Chairman.
What is Baidu's primary investment focus?
Baidu directs capital toward AI, autonomous driving, and related technology infrastructure. Its activities include the Apollo platform and the Jidu joint venture.
Does Baidu operate as a dedicated investment vehicle?
No. Baidu functions as a corporate investor whose capital deployment supports its core search and technology businesses.
Where does Baidu source its deal flow?
Deal flow arises from internal technology initiatives and strategic corporate partnerships, notably with Zhejiang Geely Holding Group.
What geographic regions does Baidu target?
Activity centers on China, with documented operations in Beijing and Shenzhen.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
Need institutional-grade insight on investors?
Altss delivers:
Prefer a guided tour?
We’ll walk you through: