# Balanced Financial Advisors

Balanced Financial Advisors is a RIA based in Denver, United States.

## Overview

- **Organization type:** RIA
- **Headquarters:** Denver, United States
- **Region:** North America
- **Address:** Denver, CO, United States
- **Founded:** 2001
- **Assets under management:** Undisclosed
- **Website:** balancedfa.com
- **LinkedIn:** https://www.linkedin.com/company/laura-chernova-cfp

## Regulatory record

- **CRD number:** 330275
- **Registration status:** Registered
- **Reports private funds:** No
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/330275

## About

BALANCED FINANCIAL ADVISORS is a state-registered investment adviser with $20 million in regulatory assets under management. The firm employs 1 employee and 1 investment adviser. It manages $20 million on a discretionary basis.

## Sectors

- Wealth Management

## People

- John B. Sullivan — President

## Questions

### What is Balanced Financial Advisors' primary service focus?

The firm centers on retirement-income planning for individuals and families, building financial roadmaps that prioritize predictable lifetime income from accumulated assets. Its core competency is distribution-phase wealth management — converting retirement savings into sustainable withdrawals — rather than growth-oriented accumulation strategies.

### Is Balanced Financial Advisors a fiduciary?

As a registered investment adviser, the firm is legally bound to a fiduciary standard, placing client interests ahead of its own in all investment recommendations. The firm operates on a fee-only basis, meaning it does not collect commissions or referral fees from product sales.

### Who makes investment decisions at the firm?

John B. Sullivan, the firm's president and founder, directs investment strategy and client portfolio decisions. No additional investment committee members or outside sub-advisory relationships have been publicly disclosed.

### Does Balanced Financial Advisors manage proprietary investment products?

No. The firm constructs client portfolios using third-party mutual funds, ETFs, and individual fixed-income securities custodied at independent institutions. It does not sponsor pooled investment vehicles, hedge funds, or private equity structures.

### Where does the firm's business name come from?

The name reflects the practice's foundational investment philosophy — balancing risk and income within retirement portfolios rather than maximizing total return. It is a descriptor of the portfolio construction approach, not a transfer of family wealth or corporate legacy.

## Related profiles

- [MRB Capital](https://altss.com/profile/mrb-capital)
- [Next Step Financial Planning](https://altss.com/profile/next-step-financial-planning-llc)

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Last updated: 2026-06-03T20:00:00.000Z

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