# Banner Group

Banner Group is an Asset Manager based in Lancaster, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Lancaster, United States
- **Region:** North America
- **Address:** Lancaster, PA, United States
- **Founded:** 2012
- **Assets under management:** Undisclosed
- **Website:** bannergroupllc.com
- **LinkedIn:** https://www.linkedin.com/company/banner-group

## Regulatory record

- **Reports private funds:** No

## About

Banner Group is a strategic advisory firm helping clients accelerate results, primarily through leadership alignment, development of strategy, and management of strategic initiatives. Services include facilitated alignment, strategy development and implementation, and outsourced executive management. Recent clients include a global multi-billion dollar corporation, family-owned manufacturing companies and a national nonprofit organization.

## Sectors

- Enterprise Software
- Private Credit

## People

- W. Henry Yaeger — Managing Principal

## Questions

### Who runs investment decisions at Banner Group?

W. Henry Yaeger serves as Managing Principal and lead decision-maker. He is supported by an Executive Council of industry experts and a network of affiliated experts who contribute to diligence and sourcing. Yaeger's career spans corporate strategy leadership at The Hershey Company, finance roles at Unilever, and early-stage venture experience at an enterprise software startup.

### How does Banner Group source proprietary deal flow?

Banner Group sources opportunities through its Executive Council—a curated group of industry experts and accomplished executives—and through its affiliated expert network. Yaeger's role as Greater Philadelphia Chapter President of the Private Directors Association provides board-level relationship access. Regional partnerships with the Lancaster City Alliance and The Candy Factory entrepreneurial hub create a local sourcing pipeline in Pennsylvania.

### How is Banner Group related to The Hershey Company or Unilever?

The Hershey Company and Unilever are former employers of founder W. Henry Yaeger, not corporate parents of Banner Group. Yaeger led corporate strategy at Hershey and managed marketing-finance planning at Unilever. These relationships inform Banner Group's consulting practice with large consumer-packaged-goods corporations but do not imply ongoing financial ties.

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- [Bamboo Capital Partners](https://altss.com/profile/bamboo-capital-partners)
- [Banyan Capital Partners](https://altss.com/profile/banyan-capital-partners)

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Last updated: 2026-08-11T15:06:13.093Z

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