# Banner Solutions

Banner Solutions is an Asset Manager based in Kansas City, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Kansas City, United States
- **Region:** North America
- **Address:** Kansas City, MO, United States
- **Founded:** 2020
- **Assets under management:** $654M (per Banner, September 2025)
- **Website:** bannercap.com
- **LinkedIn:** https://www.linkedin.com/company/bannersolutions

## Regulatory record

- **Reports private funds:** No

## About

Tanner Ainge launched Banner in 2020 to capitalize on undercapitalized service businesses in the Intermountain West. The firm is based in Kansas City and operates across the region, drawing on deep community roots for deal sourcing. Wealth origin remains undisclosed. Banner targets four service verticals: core business services (logistics, fulfillment, IT), critical/industrial services (infrastructure, fleet, roofing), household services (home services, auto care, child education), and specialty services (healthcare supply chain, insurance, pet care). The firm makes control investments, typically acquiring founder-led businesses and adding on acquisitions to build scale. Portfolio companies include Pattern (e-commerce acceleration platform), Averra Holdings (medical device manufacturing), Zerorez (surface cleaning), Manscaped (men's grooming), Vision Graphics (graphic solutions), and Western Pavement Services (asphalt maintenance). Banner has completed 13+ investments and employs over 3,600 people across portfolio companies. Banner employs nine investment professionals led by CEO Tanner Ainge. The team includes CFO Bianca Bonus, Managing Director Tyler Price, and Principals Cooper Ainge and Michael Muscheid. An advisor network — six external operating partners and advisors — supports portfolio companies in healthcare, real estate, and general operations. Banner's assets under management reached $654M as of September 2025 (per the firm). Unlike many lower middle market firms that rely on auction processes, Banner emphasizes proprietary sourcing through founder relationships and regional networks in the Intermountain West. The firm describes its model as 'partnership capital' — taking a longer time horizon and working alongside management to add operational support.

## Sectors

- FinTech
- Enterprise Software
- Industrial Tech
- Healthcare Services
- Real Estate
- Cybersecurity
- AI/ML
- AgriTech & FoodTech

## People

- Tanner Ainge — Founder & Chief Executive Officer
- Bianca Bonus — Chief Financial Officer
- Tyler Price — Managing Director
- Nicole Colindres — Chief of Staff
- Cooper Ainge — Principal
- Michael Muscheid — Principal
- Mark Broadbent — Executive Vice President & General Counsel

## Questions

### Who runs investment decisions at Banner?

Tanner Ainge, Founder and CEO, leads the investment committee. Managing Director Tyler Price and Principals Cooper Ainge and Michael Muscheid also participate. The firm operates with a centralized decision-making structure typical of a lower middle market PE firm.

### How does Banner source proprietary deal flow?

Banner leverages its deep community roots in the Intermountain West to find founder-led service businesses. The firm states it builds relationships with local business leaders over time, often before a sale process begins. This regional approach helps it avoid auction processes.

### Which sectors does Banner explicitly avoid?

Banner does not publish an explicit exclusion list but its focus is on service-based businesses — the firm calls them 'Main Street Services.' It generally avoids high-tech, capital-intensive manufacturing, or commodity-based industries. The firm's sector tags on its website cover business services, critical services, household services, and specialty services.

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- [Carrus](https://altss.com/profile/carrus)
- [Eastern Vault Company](https://altss.com/profile/eastern-vault-company)

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Updated: 2026-06-03T20:00:00.000Z

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