# Bazaarvoice

Bazaarvoice is an Asset Manager based in Austin, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Austin, United States
- **Region:** North America
- **Address:** 10901 Stonelake Blvd, Austin, TX 78759, United States
- **Assets under management:** Undisclosed
- **Website:** www.bazaarvoice.com
- **LinkedIn:** https://www.linkedin.com/company/bazaarvoice

## Regulatory record

- **Reports private funds:** No

## About

Bazaarvoice is a user-generated content (UGC) platform for authentic shopper experiences. It collects, syndicates, and optimizes UGC across retailers in one place, powering ratings, reviews, and retail syndication. The platform is trusted by 13,000+ global brands and retailers and includes tools for ratings and reviews, Q&A, creator marketing, sampling, and social content syndication.

## Sectors

- Enterprise Software
- Ecommerce

## Offices

- New York
- London
- Munich
- Belfast
- Paris
- Amsterdam
- Vilnius
- Bengaluru
- Sydney

## People

- Brett Hurt — Co-founder
- Brant Barton — Co-founder
- Lauren Venticinque — Senior Marketing Communications Manager
- Doug Straton — CMO
- Brent Robinson — Social Media Strategist
- Tara DeMarco — Content Strategy Manager
- Kerry Bridge — Director - Global Web and Content Marketing

## Questions

### How does Bazaarvoice's syndication network create competitive advantages?

Bazaarvoice operates as a content exchange, not just a software vendor. Brands collect reviews and other UGC, then Bazaarvoice syndicates that content to the product pages of participating retailers. This creates a network effect: the more brands join, the richer the content pool becomes, which attracts more retailers, which in turn makes the network more valuable for brands. Competitors offering point tools without the network must build equivalent content distribution relationships from scratch.

### What types of user-generated content does Bazaarvoice manage?

The platform handles ratings and reviews, questions and answers, visual UGC from social media, and content generated through sampling programs. It also includes creator marketing tools that allow brands to source and manage influencer content alongside organic reviews. Moderation services ensure content meets retailer guidelines before syndication.

### Which industries and clients rely on Bazaarvoice?

Clients span CPG, beauty, food and beverage, sporting goods, and specialty retail. Publicly cited customers include Dole Food Company, Burt's Bees, Molton Brown, Land O'Lakes, Gladiator garage products, rebel sporting goods, and Hobbycraft. The company states a base of more than 13,000 brands and retailers globally.

### How does Bazaarvoice measure the impact of its platform for clients?

The company publishes client-specific metrics tied to conversion and content volume. Examples include a 43% conversion lift for Molton Brown among review-engaged visitors, 93% of sampled consumers submitting reviews for Gladiator, and 94% review submission rates for Burt's Bees within two weeks of sampling. These outcomes demonstrate the system's effect on purchase behavior.

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Last updated: 2026-08-11T15:06:13.093Z

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