# Bestow

Bestow is an Asset Manager based in Dallas, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Dallas, United States
- **Region:** North America
- **Address:** Dallas, TX, United States
- **Assets under management:** Undisclosed
- **Website:** www.bestow.com
- **LinkedIn:** https://www.linkedin.com/company/trybestow

## Regulatory record

- **Reports private funds:** No

## About

Bestow is the leading end-to-end life insurance SaaS company partnering with top carriers to modernize and transform the way they do business.

## Sectors

- InsurTech
- Enterprise Software
- AI/ML

## People

- Melbourne O'Banion — CEO and Co-Founder
- Jonathan Abelmann — President and Co-Founder
- Cindy De Armond — Chief Insurance Officer
- Chris Copeland — Chief Technology Officer
- David Malenoir-Evans — Chief Product Officer
- Chris Laia — Chief Legal Officer
- Meagan Ward — Chief Marketing Officer

## Questions

### Who runs investment decisions at Bestow?

Bestow is not an investment firm. It is a venture-backed enterprise software company. Funding decisions are governed by its co-founders, Melbourne O'Banion and Jonathan Abelmann, alongside its board of directors, which includes representatives from major investors such as Goldman Sachs Asset Management and Smith Point Capital.

### How does Bestow generate revenue?

Bestow generates recurring revenue through software licensing and platform service fees from large life insurance carriers. The firm offers its platform as an end-to-end solution or as modular components for digital origination, underwriting, and policy administration. It also provides third-party administration services on behalf of carrier clients.

### Does Bestow participate in fund commitments or direct deals?

Bestow does not make fund commitments or external direct investments. The company's deployment is internal, funding product development, engineering, and go-to-market operations. It raised a $120 million Series D round led by Goldman Sachs Asset Management and Smith Point Capital to support these activities (per TechCrunch, 2024).

### What is Bestow's relationship with Sammons Financial Group and Lantern Insurance Company?

Sammons Financial Group purchased Bestow Life Insurance Company — Bestow's original direct-to-consumer insurance carrier — in 2024 and renamed it Lantern Insurance Company. Bestow the entity no longer underwrites policies or bears insurance risk. It exclusively provides technology and platform services to third-party carriers, including Lantern.

### What insurance products does Bestow's platform currently support?

Bestow's platform supports term life, final expense, and indexed universal life products. The architecture can be deployed as a full end-to-end stack or as a modular solution across the quote-to-claim lifecycle, including digital customer journeys, agent portals, and underwriting workbenches.

### How is Bestow's platform architecture distinct from competing insurtech solutions?

Bestow is one of the few large-scale insurtech platforms that no longer operates its own insurance carrier, eliminating channel conflict with prospective carrier clients. It also integrates AI tooling across marketing optimization, underwriting recommendation engines, and data-driven product development for carriers, with a claimed go-live timeline as short as four months.

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Updated: 2026-06-03T20:00:00.000Z

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