# BetterLabs

BetterLabs is an Asset Manager based in Perth, Australia.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Perth, Australia
- **Region:** Oceania
- **Address:** Perth, WA, Australia
- **Founded:** 2022
- **Assets under management:** Undisclosed
- **Website:** www.betterlabsventures.com.au
- **LinkedIn:** https://www.linkedin.com/company/better-labs

## Regulatory record

- **Reports private funds:** No

## About

BetterLabs is an early-stage venture capital fund and venture studio based in Perth, Australia. Backed by RAC the fund invests in technology and opportunities that impact next-generation insurance, clean technology, mobility, work and money. The studio creates ventures to solve challenges in these domains and we also invest in them.

## Sectors

- Venture Capital
- InsurTech

## People

- James Edwards — CEO

## Questions

### Who runs investment decisions at BetterLabs?

James Edwards serves as CEO and oversees the investment program in his concurrent role as General Manager of Strategic Innovation at RAC WA.

### How is BetterLabs related to RAC WA?

BetterLabs functions as the corporate venture arm and strategic innovation unit of the Royal Automobile Club of Western Australia.

### What stages does BetterLabs target?

The firm focuses exclusively on early-stage seed and startup investments.

### Does BetterLabs co-invest with external parties?

BetterLabs maintains co-investment relationships with Purpose Ventures, the firm established by its former fund manager Derek Gerrard.

### Where does BetterLabs source deals?

Deal flow centers on the Western Australian ecosystem through participation in Insurtech Australia and sponsorship of West Tech Fest.

## Related profiles

- [Better Food Ventures](https://altss.com/profile/better-food-ventures)
- [Better Money Decisions](https://altss.com/profile/better-money-decisions)

---

Updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/betterlabs

Maintained by Altss — https://altss.com — methodology: https://altss.com/methodology