Big Plan Holdings

Big Plan Holdings

Big Plan Holdings was founded in 2020 by the Joseph family after Josh Joseph co-founded and exited Grassroots Cannabis. The family relocated from Chicago to Nashville and established the office to manage wealth across operating companies and investments. The firm holds real estate assets including JBJ's Nashville, Hank Williams Jr.'s Boogie Bar, University Village and North Nashville mixed-use projects. Investment activity spans real estate, hospitality, venture capital, sports and media. Holdings include direct ownership of commercial properties in Nashville and a cannabis real estate portfolio in Maine, Massachusetts and Vermont. The firm has partnered with Ryan Tedder on MAD TASTY and with Jon Bon Jovi on entertainment venues. It also commits to venture-stage companies and maintains exposure to film projects through 10 Lives Studios. Geographic focus remains North America with primary activity in Tennessee and select holdings in Illinois, New Jersey and Pennsylvania. The team includes family members and additional professionals with backgrounds in operations, finance and development. Adjacent vehicles include The Joseph Family Foundation and The Amulet Society. A recent project delivered a $95 million residential community in North Nashville. The office continues to develop Exit 407 in Sevierville and single-tenant net lease sites. Big Plan Holdings operates as both investor and operator. It owns and manages hospitality venues, real estate developments and consumer brands rather than allocating exclusively through external funds. This integrated model allows direct control over exits and synergies across portfolio companies.