# BirchStreet Systems

BirchStreet Systems is an Asset Manager based in Las Vegas, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Las Vegas, United States
- **Region:** North America
- **Address:** Las Vegas, NV, United States
- **Founded:** 2002
- **Assets under management:** Undisclosed
- **Website:** birchstreetsystems.com
- **LinkedIn:** https://www.linkedin.com/company/birchstreet-systems

## Regulatory record

- **Reports private funds:** No

## About

BirchStreet helps hospitality organizations improve procurement, AP automation, inventory, payments, and supplier management with AI-powered operations technology.

## Sectors

- Enterprise Software
- AI/ML
- Hospitality Tech
- Real Estate

## Offices

- Newport Beach, United States
- India
- China
- Singapore
- United Kingdom

## People

- Autumn Bayles — Senior Vice President of Global Supply Chain and GPOs, Aramark

## Questions

### Does BirchStreet participate in fund commitments or only direct deals?

BirchStreet does not make fund commitments or direct equity investments. It is a software company that acquires other technology businesses to expand its product suite. The 2024 acquisition of ReactorNet Technologies and 2025 acquisition of Cedar Creek Systems were financed by its PE backers and corporate cash, not through a fund structure.

### Which sectors does BirchStreet explicitly avoid?

BirchStreet explicitly focuses only on hospitality and its sub-verticals: hotels, casinos, golf and country clubs, food-and-beverage, and sports entertainment. It does not serve manufacturing, healthcare, retail, logistics, or any other non-hospitality sector. The firm’s entire product suite and marketing are purpose-built for hospitality.

### How is BirchStreet related to Serent Capital and Parthenon Capital?

Serent Capital led a Series A investment in BirchStreet in 2017. Parthenon Capital made a strategic investment in 2021. Both firms are private equity firms with a focus on growth-stage technology companies. They hold board seats and provide operational support but are not daily operators of the business (per firm website, 2025).

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Updated: 2026-06-03T20:00:00.000Z

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