# Blacksmith Applications

Blacksmith Applications is an other based in Lawrence, United States.

## Overview

- **Organization type:** other
- **Headquarters:** Lawrence, United States
- **Region:** North America
- **Address:** Lawrence, KS, United States
- **Assets under management:** Undisclosed
- **Website:** www.blacksmithapplications.com

## Regulatory record

- **Reports private funds:** No

## About

Blacksmith Applications, a Lawrence, United States-based company, was founded in 2000. It offers trade promotion and pricing management solutions to consumer product companies. The firm has not received external funding.

## Sectors

- Enterprise Software
- AgriTech & FoodTech
- Retail Technology

## Questions

### Who controls investment decisions for Blacksmith Applications?

Blacksmith Applications is now part of TELUS Agriculture & Consumer Goods, a business unit of TELUS (a publicly traded Canadian telecommunications company). Investment and strategy decisions are made by TELUS's executive leadership, not by the original Blacksmith Applications founders.

### Does Blacksmith Applications still operate as an independent entity?

No. Blacksmith Applications was acquired by TELUS Agriculture in 2021 and no longer exists as a standalone firm. Its software products are now marketed under the TELUS Agriculture & Consumer Goods brand.

### What software products did Blacksmith Applications develop?

Blacksmith Applications focused on trade promotion management, sales enablement, retail execution, revenue growth management analytics, and shopper insights tools for the CPG industry. These products help brands manage promotions, optimize shelf placement, and analyze consumer behavior.

### Who were Blacksmith Applications' typical customers?

Blacksmith Applications served food, beverage, and consumer packaged goods manufacturers and distributors, primarily in the United States. Its customers were CPG brands looking to improve promotional ROI and retail execution.

### What is the relationship between Blacksmith Applications and TELUS?

Blacksmith Applications was acquired by TELUS Agriculture in 2021. TELUS is a Canadian telecommunications and IT company that created the TELUS Agriculture business unit to digitally transform the global food and agriculture value chain. In 2022, the unit rebranded to TELUS Agriculture & Consumer Goods.

### What is the geographic footprint of Blacksmith Applications' operations?

Blacksmith Applications was headquartered in Lawrence, Kansas, with a primary focus on the US market. Since the acquisition, its products are part of a broader TELUS platform serving customers across North America and globally, including top food and beverage companies.

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- [Ascension Health Alliance](https://altss.com/profile/ascension-health-alliance)

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Updated: 2026-06-03T20:00:00.000Z

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