# Blue Concept Asia

Blue Concept Asia is a Multi Family Office based in Hong Kong, Hong Kong.

## Overview

- **Organization type:** Multi Family Office
- **Headquarters:** Hong Kong, Hong Kong
- **Region:** Asia
- **Address:** Hong Kong, Hong Kong
- **Founded:** 2020
- **Assets under management:** Undisclosed
- **Website:** blueconceptasia.com
- **LinkedIn:** https://www.linkedin.com/company/blueconceptasia

## Regulatory record

- **Reports private funds:** No

## About

Blue Concept Asia was established in 2020 by Daniel Mijic. The firm operates from Hong Kong and maintains two offices in the Central and Causeway Bay districts. It serves high-net-worth individuals and families with wealth planning, fiduciary management, and estate services. Services center on corporate and family governance, trusteeship, relocation planning, and risk management. The firm holds a Trust or Company Service Provider license from the Hong Kong Companies Registry. Daniel Mijic previously spent 16 years at First Advisory in Liechtenstein and later joined Fortune Fountain Capital. Team members include Joshua Spirgi, Anna Vygovskaya, Jean Yves Chatté, Justin Estlinbaum, and Lorenz von Horsten. Blue Concept Asia maintains memberships in the Swiss Chamber of Commerce in Hong Kong and the Swiss Association of Hong Kong. Daniel Mijic holds TEP designation from the Society of Trust and Estate Practitioners.

## Sectors

- Wealth Planning
- Estate Planning

## Offices

- Central, Hong Kong
- Causeway Bay, Hong Kong

## People

- Daniel Mijic — Founder & CEO

## Questions

### Who runs investment decisions at Blue Concept Asia?

Daniel Mijic serves as Founder and CEO. He previously worked 16 years at Liechtenstein-based First Advisory and later at Fortune Fountain Capital.

### Where does Blue Concept Asia maintain offices?

The firm operates two offices in Hong Kong: Winning Centre in Central and Lee Garden Two in Causeway Bay.

### What services does Blue Concept Asia provide?

Core offerings include corporate and family governance, fiduciary management, estate and succession planning, relocation planning, risk management, and trusteeship services.

### Which professional networks does Blue Concept Asia belong to?

Blue Concept Asia holds corporate membership in the Swiss Chamber of Commerce in Hong Kong and sponsors the Swiss Association of Hong Kong. Daniel Mijic is a TEP designee and member of the Serbian Association of Managers.

### Does Blue Concept Asia hold regulatory licenses?

The firm holds Trust or Company Service Provider license TC007078 from the Hong Kong Companies Registry.

## Related profiles

- [BlueCap Family Office SA](https://altss.com/profile/bluecap-family-office-sa)
- [BlueCrow Capital](https://altss.com/profile/bluecrow-capital)

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Last updated: 2026-06-03T20:00:00.000Z

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