# Blue Ribbon Partners

Blue Ribbon Partners is an Asset Manager based in Wilmington, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Wilmington, United States
- **Region:** North America
- **Address:** Wilmington, DE, United States
- **Assets under management:** Undisclosed
- **Website:** blueribbongroup.net
- **LinkedIn:** https://www.linkedin.com/company/blue-ribbon-partners

## Regulatory record

- **Reports private funds:** No

## About

Blue Ribbon Partners is a US-based investment company headquartered in Wilmington. It focuses on a Growth strategy.

## Sectors

- Consumer Goods
- Real Estate
- Growth Equity

## Offices

- Munich, Germany

## People

- Eugene Kashper — Chairman, Blue Ribbon Partners (US)
- Marco Janezic — Founder and Managing Partner, Blue Ribbon Partners GmbH (Germany)
- Andy Appelbaum — Co-founder, Blue Ribbon Partners (Real Estate)

## Questions

### What is Blue Ribbon Partners' most significant known investment?

The acquisition of Pabst Brewing Company, where Eugene Kashper served as Chairman and CEO. The firm acquired the brand rights and the Irwindale, California brewing facility, later selling the brand to a consortium that included Charlesbank Capital Partners and Oaktree Capital Management while retaining the underlying real estate. The Irwindale Brew Yard parcel was subsequently partially sold in 2023.

### How is the firm structured across geographies?

Blue Ribbon Partners operates through separate vehicles managed by its three founding principals. Eugene Kashper leads US-based consumer buyouts and brand turnarounds. Marco Janezic runs Blue Ribbon Partners GmbH in Germany, targeting European growth equity and public-private initiatives. Andy Appelbaum co-manages the real estate vertical independently from the consumer and growth equity operations.

### What remains of the original Pabst transaction today?

The Pabst brand rights were sold to a Charlesbank and Oaktree-backed consortium. Blue Ribbon Partners retained the Irwindale Brew Yard real estate in California, selling the brewery parcel in September 2023 while holding onto adjacent retained land for separate long-term development. The firm also retained Pabst brand rights in China, a separate asset from the US brand sale.

### Who are the firm's known co-investment partners?

Charlesbank Capital Partners and Oaktree Capital Management partnered with Blue Ribbon Partners in the consortium that acquired City Brewing Company, the manufacturing entity tied to Pabst's supply chain. Philipp Rösler, former Vice Chancellor of Germany, has also been identified as a business partner in European growth initiatives led by Marco Janezic's German arm.

### What role does Marco Janezic play in the European ecosystem?

Marco Janezic runs Blue Ribbon Partners GmbH from Germany and holds several external positions that connect the firm to European policy and entrepreneurial networks. He serves as a jury member for the European Innovation Council, evaluates proposals for EU-backed growth-stage funding, and is President of the Oxford Alumni Organization's Munich branch. He is also a member of Ashoka Support Network.

### Is Eugene Kashper still involved with Pabst Brewing Company?

Eugene Kashper served as Chairman and CEO of Pabst Brewing Company following the acquisition by Blue Ribbon Partners. After the brand's sale to the Charlesbank-Oaktree consortium, his current operational role with Pabst is not publicly detailed, though his Chairman designation at Blue Ribbon Partners (US) continues to reflect his leadership of the firm's American consumer platform.

## Related profiles

- [Blue Peninsula Capital](https://altss.com/profile/blue-peninsula-capital)
- [Blue Sky and White City](https://altss.com/profile/blue-sky-and-white-city)

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Last updated: 2026-06-03T20:00:00.000Z

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