# Blue Star Innovation Partners

Blue Star Innovation Partners is a Single Family Office based in Frisco, United States.

## Overview

- **Organization type:** Single Family Office
- **Headquarters:** Frisco, United States
- **Region:** North America
- **Address:** One Cowboys Way Suite 190, Frisco, TX, United States
- **Founded:** 2017
- **Assets under management:** Undisclosed
- **Website:** bluestarinnovationpartners.com
- **LinkedIn:** https://www.linkedin.com/company/blue-star-innovation-partners/

## Regulatory record

- **Reports private funds:** No

## About

Blue Star Innovation Partners was established in 2017 by Jerry Jones and Rob Wechsler. The Jones family wealth stems from ownership of the Dallas Cowboys NFL franchise plus associated real estate holdings. The firm functions as the dedicated investment vehicle for that capital base. BSIP pursues growth equity investments in enterprise software and payments businesses. It deploys capital through direct co-investments and structured growth rounds while requiring management teams to retain meaningful equity. Geographic focus remains North America. The firm maintains no fund-of-funds commitments and avoids early-stage venture or public market activity. Team size exceeds twenty professionals including partners with prior CEO and operating experience. Additional assets under family control include The Star mixed-use development in Frisco and multiple residential projects in Prosper, Texas. No dated operational events from the past twenty-four months appear in public records. The firm’s architecture ties investment decisions directly to the operating company that owns the Dallas Cowboys, creating a single point of governance between sports franchise cash flows and technology deployment.

## Sectors

- FinTech
- Enterprise Software
- Payments
- PropTech
- Digital Health
- EdTech
- Healthcare Services
- Media & Entertainment

## People

- Rob Wechsler — Founder / Managing Partner
- Dan Wechsler — CEO / Managing Partner

## Questions

### Who runs investment decisions at Blue Star Innovation Partners?

Dan Wechsler serves as CEO and Managing Partner. Rob Wechsler acts as Founder and Managing Partner. Both maintain day-to-day oversight of deal selection and portfolio support.

### Does Blue Star Innovation Partners participate in fund commitments or only direct deals?

The firm executes only direct investments and co-investments. It does not allocate to external fund vehicles.

### What investment stages does Blue Star Innovation Partners typically target?

The firm focuses on growth equity and expansion or late-stage rounds. It does not pursue seed or Series A opportunities.

### How does Blue Star Innovation Partners source proprietary deal flow?

Sourcing occurs through the founders’ operating networks in software and payments. The firm also receives inbound opportunities from founders seeking aligned capital partners.

## Related profiles

- [Blue Sand Holdings](https://altss.com/profile/blue-sand-holdings)
- [Bluestein Ventures](https://altss.com/profile/bluestein-ventures-bluestein-family-office)

---

Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/blue-star-innovation-partners-jones-family-office

Maintained by Altss — https://altss.com — methodology: https://altss.com/methodology