Blueprint Equity

Blueprint Equity

Blueprint Equity launched in 2018 when Sheldon Bruha and Bobby Ocampo, both former growth-equity investors at Stripes Group, set out to build a firm that could bridge the gap between venture capital and traditional growth-stage buyouts. The firm is headquartered in La Jolla, California, and focuses almost exclusively on enterprise software businesses that have moved past product-market fit but have not yet raised institutional growth rounds. The strategy spans several enterprise subsectors, with confirmed activity in cybersecurity, DevOps, FinTech, and digital health. Blueprint writes equity checks typically between $3 million and $10 million, targeting high-teens to low-twenties ownership stakes. The firm does both organic minority growth deals and founder recapitalizations, often operating as the sole institutional investor in a round. Publicly named portfolio companies include cloud-based legal practice management platform Smokeball, marine-industry enterprise resource planning provider DockMaster, and revenue-operations platform Fullcast. Blueprint operates with a lean team structure, running the entire portfolio out of its La Jolla office. The firm has not publicly disclosed total assets under management or aggregate deployment figures. Its partners maintain a concentrated portfolio by design, aiming for fewer than a dozen platform investments per fund. No philanthropic foundation, operating company, or co-investor club structure is publicly associated with the firm. What distinguishes Blueprint is its targeted origination model: the firm deliberately avoids auction processes, instead sourcing proprietary opportunities through domain-specific intermediaries and founder networks built during the partners' tenure at Stripes Group. That focus on off-market enterprise deals — combined with a fund structure that allows for long hold periods — gives it a posture closer to a permanent-capital vehicle than a traditional five-to-seven-year growth fund.