# Blueprint Equity

Blueprint Equity is a Private Equity based in La Jolla, United States.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** La Jolla, United States
- **Region:** North America
- **Address:** La Jolla, CA, United States
- **Founded:** 2018
- **Assets under management:** Undisclosed
- **Website:** www.onblueprint.com
- **LinkedIn:** https://www.linkedin.com/company/blueprint-equity

## Regulatory record

- **CRD number:** 301470
- **SEC file number:** 802-120983
- **Registration status:** Exempt Reporting Adviser — not registered with the SEC
- **Reports private funds:** Yes

## About

Blueprint Equity invests in bootstrapped or lightly capitalized businesses operating in enterprise software, financial technology, and technology-enabled services. It targets companies that generate at least $1 million in recurring revenue and provides investments ranging from $1 to $15 million. The firm works directly with founders to accelerate growth.

## Sectors

- Enterprise Software
- B2B Software
- Financial Technology
- Technology-Enabled Services

## People

- Sheldon Bruha — Managing Partner
- Bobby Ocampo — Managing Partner

## Questions

### How does Blueprint Equity source its deals?

Blueprint avoids broad auction processes. The firm relies on proprietary sourcing through domain-specific intermediaries and founder relationships, a model shaped by the partners' prior experience at Stripes Group.

### Who runs investment decisions at Blueprint Equity?

Managing Partners Sheldon Bruha and Bobby Ocampo lead all investment decisions. Both were previously investors at Stripes Group and co-founded Blueprint in 2018 to focus on enterprise software.

### Does Blueprint Equity operate as a venture firm or a growth equity fund?

It sits between early-stage venture and traditional growth equity. Blueprint writes first institutional checks into companies that have product-market fit but limited outside capital, often leading rounds that carry both minority and recap characteristics.

## Related profiles

- [Blueprin¹t](https://altss.com/profile/blueprin-t)
- [Blueprint For The Culture](https://altss.com/profile/blueprint-for-the-culture)

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Updated: 2026-07-11T16:17:02.000Z

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