# BlueSnap

BlueSnap is an Asset Manager based in Waltham, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Waltham, United States
- **Region:** North America
- **Address:** 800 South St., Suite 640, Waltham, MA, United States
- **Founded:** 2002
- **Assets under management:** Undisclosed
- **Website:** home.bluesnap.com
- **LinkedIn:** https://www.linkedin.com/company/52768

## Regulatory record

- **Reports private funds:** No

## About

BlueSnap is a Global Payment Orchestration Platform that helps businesses accept payments globally. The platform provides payment optimization tools, embedded payments, and invoicing and billing solutions. BlueSnap is powered by Payroc.

## Sectors

- FinTech
- Enterprise Software
- Payments

## Offices

- Herzliya, Israel
- Dublin, Ireland
- London, United Kingdom

## People

- Gavin Cicchinelli — President, BlueSnap
- Manny Pansa — SVP Product & Solutions Engineering
- Bill Christensen — SVP Acquiring & Risk
- Sharon Weiss — General Manager, Israel, and EVP R&D
- Brian Gaynor — VP Product & European Chief Executive
- April Grudier — VP Marketing

## Questions

### Who runs investment and strategic decisions at BlueSnap?

Post-acquisition, BlueSnap sits inside Payroc, a platform majority-controlled by Parthenon Capital. Gavin Cicchinelli, BlueSnap's president since early 2024, leads commercial and strategic growth from Waltham. European operations are run by Brian Gaynor as VP Product and European CEO, while Sharon Weiss oversees R&D from Israel.

### How does BlueSnap source platform relationships?

BlueSnap embeds directly into software via its payfac-as-a-service model — it white-labels merchant onboarding, underwriting, compliance, and reporting so that vertical SaaS providers can monetize payments. Much of its pipeline comes from native integrations with ERP and e-commerce platforms such as Oracle NetSuite, Sage Intacct, and BigCommerce, which put BlueSnap inside the workflows of existing B2B finance teams.

### What investment stages or funding rounds does BlueSnap target?

BlueSnap does not target funding rounds. It earns revenue from payment processing fees, not from equity investing. As a payments infrastructure company, it is not a fund or an investment vehicle — the question is more relevant when qualifying an investment firm; BlueSnap's risk exposure is to merchant credit and chargebacks, not venture-stage companies.

### Which sectors does BlueSnap explicitly avoid?

BlueSnap's platform is modular and can be configured by country, product, and issuer. The firm's underwriting and risk function, led by SVP Bill Christensen, screens merchant categories based on bank and processor rules, but BlueSnap does not publicly publish a prohibition list. Its compliance tools are designed to help clients stay compliant in any jurisdiction where it offers local acquiring, not to advertise verticals it excludes.

### How is BlueSnap related to Payroc and Parthenon Capital?

Payroc, a payments platform majority-owned by Parthenon Capital, acquired BlueSnap in 2025. Prior to the transaction, Parthenon Capital had been a BlueSnap investor since joining the 2014 $50 million growth round alongside Great Hill Partners. Post-acquisition, BlueSnap operates as a brand within the Payroc portfolio, combining its payfac technology with Payroc's acquiring scale.

## Related profiles

- [Skyro](https://altss.com/profile/skyro)
- [Highnote](https://altss.com/profile/highnote)

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Last updated: 2026-07-10T20:47:08.000Z

Canonical page: https://altss.com/profile/bluesnap

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