# Bluevine

Bluevine is an Asset Manager based in Jersey City, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Jersey City, United States
- **Region:** North America
- **Address:** Jersey City, NJ, United States
- **Founded:** 2013
- **Assets under management:** Undisclosed
- **Website:** www.bluevine.com
- **LinkedIn:** https://www.linkedin.com/company/bluevine

## About

Bluevine is an SEC-registered investment adviser in Jersey City, NJ, registered since 2023. It manages approximately $9 million in regulatory assets. The firm has 2 employees and 1 investment adviser.

## Sectors

- FinTech
- Private Credit

## Offices

- Redwood City, CA
- Salt Lake City, UT
- Tel Aviv-Yafo, Israel
- Bengaluru, India

## People

- Eyal Lifshitz — Chief Executive Officer
- Nir Klar — Chief Technology Officer
- Sharon Carmeli — General Counsel and Chief Compliance Officer
- David Quinn — Chief Financial Officer
- Mira Srinivasan — Chief Risk Officer
- Yael Malek — Chief People Officer
- Aditya Narula — SVP, GM of Lending & Credit
- Kyle Cooper — SVP, GM of Checking & Payments
- Uzi Halaby — SVP, R&D
- April Danile — SVP, Customer Success & Account Management

## Questions

### Who runs investment decisions at Bluevine?

Bluevine does not function as an investment firm; it is a technology company that originates small-business loans and holds deposits. Credit decisions are directed by Aditya Narula, SVP and GM of Lending & Credit, while Mira Srinivasan serves as Chief Risk Officer, overseeing underwriting frameworks and portfolio performance.

### Does Bluevine hold a banking charter?

No. Bluevine is a financial technology company, not a bank. Deposits are FDIC-insured up to applicable limits through Coastal Community Bank and other program banks. Lending products are offered directly by Bluevine or facilitated through partner institutions.

### How does Bluevine source its customers?

Bluevine sources customers primarily through digital acquisition—its online application takes minutes—targeting small and medium-sized businesses that have been underserved by traditional banks. The firm’s checking account and payment services create a deposit funnel that feeds its lending operations.

### What geographies does Bluevine serve?

Bluevine is focused on the U.S. market. Its banking and lending products are designed for U.S.-based businesses, though the firm operates engineering and operations offices in Tel Aviv, Israel, and Bengaluru, India.

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Last updated: 2026-06-03T20:00:00.000Z

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