# Boomi

Boomi is an Asset Manager based in Conshohocken, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Conshohocken, United States
- **Region:** North America
- **Address:** Conshohocken, PA, United States
- **Founded:** 2000
- **Assets under management:** Undisclosed
- **Website:** boomi.com
- **LinkedIn:** https://www.linkedin.com/company/boomibr

## Regulatory record

- **Reports private funds:** No

## About

Boomi is a company based in Easttown Township, United States, founded in 2000. It offers a platform for intelligent connectivity and automation. The company has secured $4.9 million in total funding.

## Sectors

- Enterprise Software
- AI/ML

## Questions

### Who owns Boomi and what is its corporate structure?

Boomi is privately held by two private equity sponsors: TPG and Francisco Partners, who acquired the company from Dell Technologies in a $4 billion transaction in 2021. It operates as an independent Delaware corporation headquartered in Conshohocken, Pennsylvania, with no parent-company operational integration. The two sponsors have equal board representation and governance rights (public record).

### How does Boomi generate revenue and what is its pricing model?

Boomi generates revenue through subscription-based platform licensing and a graduated consumption model. Pricing is tiered by feature set and volume of connected applications, with base edition, professional, pro-plus, and enterprise plans. The company's 2021 separation from Dell enabled a land-and-expand sales strategy targeting existing enterprise accounts and net-new mid-market customers across the Americas, EMEA, and Asia-Pacific.

### What is Boomi's competitive position relative to MuleSoft and Workato?

Boomi competes in the iPaaS market against Salesforce's MuleSoft, Workato, and SnapLogic. Boomi's positioning emphasizes its install base of over 20,000 clients — a scale advantage from the Dell legacy — combined with its hybrid deployment model supporting both cloud-native and on-premise integrations. Unlike MuleSoft, Boomi is platform-agnostic and not tied to a Salesforce ecosystem, which appeals to heterogeneous IT environments (per the firm's official communications).

### Does Boomi make external investments or acquisitions?

Yes. Boomi operates a venture investment arm, Boomi Ventures, that makes strategic minority investments in early-stage automation, data management, and integration startups. It also executes acquisitions of complementary technology companies, most notably Unifi Software for data cataloging and ManyWho for low-code workflow orchestration — deals that have been integrated into the core platform rather than run as standalone products.

### What is Boomi's known posture on co-investments alongside external GPs?

Boomi does not operate as an investment firm for external LPs; it is an operating company backed by PE sponsors. However, its venture arm, Boomi Ventures, co-invests alongside other strategic and institutional investors in early-stage technology companies that complement the platform. These are corporate venture-style minority investments, not fund commitments.

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Last updated: 2026-06-03T20:00:00.000Z

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