# Boyar Asset Management

Boyar Asset Management is an Asset Manager based in New York, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** New York, United States
- **Region:** North America
- **Address:** New York, NY, United States
- **Founded:** 1983
- **Assets under management:** Undisclosed
- **Website:** boyarvaluegroup.com

## Regulatory record

- **CRD number:** 105255
- **SEC file number:** 801-19283
- **Registration status:** Registered
- **Latest Form ADV filing:** 2026-05-05T00:00:00.000Z
- **Reports private funds:** Yes
- **Private funds reported:** 0
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/105255

## About

BOYAR ASSET MANAGEMENT, INC. is an SEC-registered investment adviser in NEW YORK, NY, registered since 1983. The firm manages $228 million in assets, with $202 million on a discretionary basis. It has 9 employees and 6 investment advisers.

## Sectors

- Value Equity
- Financial Services
- Media & Entertainment
- Real Estate
- Consumer Discretionary

## People

- Mark Boyar — Founder & President
- Jonathan Boyar — Principal

## Questions

### Who makes investment decisions at Boyar Asset Management?

Founder Mark Boyar and his son, Principal Jonathan Boyar, lead the investment process. Mark Boyar established the firm's sum-of-the-parts methodology, and Jonathan has increasingly become the public face of the strategy through media appearances. The firm's small team structure means that research, portfolio construction, and client communication are highly integrated under a single investment committee.

### What is the Asset Analysis Focus and how does it relate to the investment strategy?

Asset Analysis Focus is Boyar's proprietary research publication, launched before the firm began managing outside capital. It provides deep fundamental appraisals of publicly traded companies, emphasizing intrinsic value calculations that often rely on sum-of-the-parts analysis. The same research process that produces the publication directly informs the firm's managed portfolios, making publication and investing a single, continuous workflow.

### Does Boyar Asset Management invest in private companies or only public equities?

Boyar Asset Management focuses on publicly traded US equities. The firm's research method requires detailed financial disclosures to construct its sum-of-the-parts valuation models, which generally limits the opportunity set to listed companies. There is no public record of the firm running dedicated private equity, venture capital, or direct private company investment programs.

### What is the firm's succession plan?

Jonathan Boyar's increasing visibility and operational role within the firm indicate a deliberate generational succession from founder Mark Boyar. Jonathan has assumed a public-facing role on behalf of the research and investment strategy, maintaining continuity of the firm's value philosophy while representing its next chapter. No formal succession announcement has been made, but the multi-decade father-son overlap provides continuity.

### What differentiates Boyar's value approach from other value managers?

Boyar's sum-of-the-parts methodology distinguishes its approach. Rather than screening on simple price-to-book or price-to-earnings ratios, the firm constructs a private-market valuation for each business line within a company, then compares the sum of those parts to the prevailing stock price. This approach is particularly suited to holding companies, conglomerates, and businesses with discrete, separable assets that conventional multiples fail to capture.

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Last updated: 2026-06-03T20:00:00.000Z

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