# Brilliant Earth Brilliant Earth is an other based in San Francisco, United States. ## Overview - **Organization type:** other - **Headquarters:** San Francisco, United States - **Region:** North America - **Address:** San Francisco, CA, United States - **Founded:** 2005 - **Assets under management:** Undisclosed - **Website:** brilliantearth.com ## Regulatory record - **Reports private funds:** No ## About Brilliant Earth was launched in 2005 by Beth Gerstein and Eric Grossberg with a thesis that lab-grown and traceable natural diamonds could compete with legacy jewelers on storytelling as much as carats. The company positions itself at the intersection of luxury and ethical consumption, selling engagement rings, wedding bands, and fine jewelry through its e-commerce platform and a growing network of showrooms across the United States. The firm sources diamonds from mines that meet its Beyond Conflict Free standards — verified through third-party audits — and pairs mined stones with lab-grown alternatives manufactured in controlled facilities. Its product mix spans bridal jewelry, which generates the bulk of revenue, alongside expanding categories in fashion and men's jewelry. The company competes directly with Signet-owned chains (Jared, Kay) and independent jewelers by eliminating wholesale intermediaries. It operates showrooms in cities including San Francisco, New York, Los Angeles, and Chicago, where customers examine stones in person before purchasing online. Brilliant Earth completed its initial public offering in September 2021, listing on Nasdaq under the ticker BRLT, backed by a growth equity investment from Mainsail Partners earlier in its history. As a public reporting company, detailed financials are available through SEC filings rather than typical family office or private asset manager disclosures. The firm's physical retail footprint stood at over 30 showrooms as of mid-2023, and it has continued expanding into new US markets alongside a selective international presence. The structural differentiator is its hybrid direct-to-consumer model: an e-commerce backbone with physical showrooms that carry minimal inventory — customers view samples and place orders for custom pieces. This asset-light approach to physical retail sets it apart from traditional jewelers burdened with high carrying costs, while the dual-mined-and-lab-grown product line hedges against consumer sentiment shifts on diamond origin preferences. As co-founders, Gerstein and Grossberg both remain actively involved in the business post-IPO. ## Sectors - Luxury - Consumer - E-commerce ## People - Beth Gerstein — Co-Founder & CEO - Eric Grossberg — Co-Founder ## Questions ### Who runs Brilliant Earth? Beth Gerstein serves as Co-Founder and Chief Executive Officer, leading the company alongside Co-Founder Eric Grossberg. Both have been with the firm since its founding in 2005 and continue to hold leadership roles following the company's 2021 initial public offering. ### What does Brilliant Earth sell, and how is it different from traditional jewelers? Brilliant Earth sells engagement rings, wedding bands, and fine jewelry with a focus on ethically sourced and lab-grown diamonds. It differentiates itself through its vertically integrated supply chain, which allows the company to trace diamond origins and offer both mined stones that meet its Beyond Conflict Free standard and lab-grown diamonds produced in controlled environments. Its showrooms carry minimal physical inventory — customers view samples and then order custom pieces — creating an asset-light retail model uncommon among legacy jewelers. ### Is Brilliant Earth a public company? Yes. Brilliant Earth completed its initial public offering in September 2021 and trades on the Nasdaq under the ticker symbol BRLT. The firm previously raised growth equity from Mainsail Partners prior to the public listing. ### Where does Brilliant Earth source its diamonds? The company sources natural diamonds from mines that are audited under its Beyond Conflict Free sourcing protocol, which requires traceability to the mine of origin and independent third-party verification. Lab-grown diamonds are produced in specialized manufacturing facilities using either High Pressure High Temperature (HPHT) or Chemical Vapor Deposition (CVD) methods, and the company discloses the origin and production method for each lab-grown stone it sells. ### How does Brilliant Earth's showroom model work? Brilliant Earth operates over 30 showrooms in major US markets, where customers view sample diamonds and jewelry in person before placing orders for custom pieces. The showrooms hold limited physical inventory, functioning primarily as appointment-based consultation spaces that feed into the firm's e-commerce fulfillment engine. This model keeps carrying costs low relative to traditional jewelers who must stock finished inventory at every location. ## Related profiles - [Clipper Realty](https://altss.com/profile/clipper-realty-inc) - [Universal Token](https://altss.com/profile/universal-token) --- Last updated: 2026-06-03T20:00:00.000Z Canonical page: https://altss.com/profile/brilliant-earth-group-inc Maintained by Altss — https://altss.com — methodology: https://altss.com/methodology