# Bruush Oral Care Inc.

Bruush Oral Care Inc. is a Wellness and Fitness Services based in Vancouver, Canada.

## Overview

- **Organization type:** Wellness and Fitness Services
- **Headquarters:** Vancouver, Canada
- **Region:** North America
- **Address:** Vancouver, Canada
- **Founded:** 2018
- **Assets under management:** Undisclosed
- **LinkedIn:** https://www.linkedin.com/company/bruush

## Regulatory record

- **Reports private funds:** No

## About

Bruush Oral Care Inc. was founded around 2017 in Vancouver, Canada, as a direct-to-consumer electric toothbrush brand, competing with Quip and Burst. The firm's wealth origin is undisclosed, and it operated as a private company until a SPAC merger with GBLT Corp. in 2021. The firm's strategy centered on selling sonic toothbrushes and replacement brush heads through a subscription model, typical for consumer goods DTC brands. Public filings indicate it focused on North American market penetration, but no specific asset-class mix, named portfolio companies, or co-investors have been confirmed. Geographic footprint appears limited to Canada and the United States. Scale information remains scant; the firm does not publicly disclose team size, additional offices, or total deployment. In 2023, Bruush Oral Care was delisted from the TSX Venture Exchange, a pivotal operational event. No philanthropic foundations or adjacent vehicles have been identified. The structural differentiator of Bruush Oral Care is its SPAC-merger route, which provided public market access but did not translate into sustained scale. The firm lacks the typical family office architecture—no mandated capital pool, investment committee, or multi-asset strategy—making it more akin to a failed consumer startup than a capital allocator.

## Sectors

- Consumer Goods
- Dental Care
- Consumer Health

## Questions

### Who runs investment decisions at Bruush Oral Care?

No named investment principals are publicly recorded. The firm operated as a consumer goods company, not a capital allocator, so no dedicated investment team has been identified.

### How does Bruush Oral Care source proprietary deal flow?

Bruush Oral Care does not function as an investment firm; it sources revenue through DTC marketing and retail distribution for its toothbrush products.

### Does Bruush Oral Care participate in fund commitments or only direct deals?

As an operating company, it does not participate in fund commitments or direct investment deals. Its capital activities were limited to corporate operations and the SPAC merger.

### Which sectors does Bruush Oral Care explicitly avoid?

No explicit avoidance of sectors has been stated, but the firm's focus is exclusively on oral care consumer products.

### How is Bruush Oral Care related to GBLT Corp.?

Bruush Oral Care merged with GBLT Corp., a special purpose acquisition company, in 2021 to become publicly traded. The merger was a corporate combination, not an investment relationship.

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Last updated: 2026-06-03T20:00:00.000Z

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