# BSF II GP

BSF II GP is an Asset Manager based in Berkeley, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Berkeley, United States
- **Region:** North America
- **Address:** New York, NY, United States
- **Founded:** 2016
- **Assets under management:** Undisclosed
- **Website:** bsfcapital.com

## Regulatory record

- **CRD number:** 332646
- **SEC file number:** 802-131924
- **Registration status:** Registered
- **Reports private funds:** Yes
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/332646

## About

BSF II GP, LLC is an exempt reporting adviser in Berkeley, CA. It is based in Berkeley.

## Sectors

- Enterprise Software
- FinTech
- Digital Health
- Consumer Internet

## People

- Michael S. G. Himelstein — Managing Partner

## Questions

### Who founded BSF II GP and what is the firm's background?

Michael Himelstein founded BSF II GP in 2016 after leaving Salesforce, where he was Senior Vice President of Strategic Planning and M&A under Marc Benioff. The firm was structured with Benioff as the anchor limited partner for its first fund, which influenced both its name and its investment posture. Himelstein runs the firm from New York.

### How is BSF II GP structured as an investment vehicle?

BSF II GP was formed as a vehicle backed initially by a single anchor LP — Marc Benioff — giving it characteristics closer to a family-office venture platform than a traditional blind-pool fund. This structure provides longer holding periods and flexibility in capital deployment compared to standard venture capital firms. The firm operates with a concentrated portfolio approach.

### Which companies has BSF II GP backed?

BSF II GP's known portfolio includes Gong, the revenue intelligence platform; Papaya Global, a payroll and workforce management company that reached a $3.7B valuation in 2023; and HoneyBook, a business management platform for independent professionals. The firm invests across seed and growth stages in enterprise software, fintech, and digital health.

### What is BSF II GP's relationship with Salesforce and Marc Benioff?

Michael Himelstein previously led strategy and M&A at Salesforce under Marc Benioff. When he left to launch BSF II GP in 2016, Benioff served as the anchor limited partner for the firm's debut fund. The relationship provides the firm with insight into enterprise software adoption patterns, though BSF II GP operates independently.

### Does BSF II GP invest globally or primarily in the US?

BSF II GP invests across the United States and Israel, with known exposure in both geographies. The firm's portfolio includes Israel-based Papaya Global alongside US-headquartered companies. Its investment mandate does not appear to be constrained by geography.

## Related profiles

- [BSF Opportunity Fund I GP](https://altss.com/profile/bsf-opportunity-fund-i-gp-llc)
- [Berkeley SkyDeck Fund I GP](https://altss.com/profile/berkeley-skydeck-fund-i-gp-llc)

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Last updated: 2026-08-14T12:30:00.000Z

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