# Business Concept

Business Concept is a Single Family Office based in Singapore, Singapore.

## Overview

- **Organization type:** Single Family Office
- **Headquarters:** Singapore, Singapore
- **Region:** Asia
- **Address:** Singapore, Singapore
- **Founded:** 1990
- **Assets under management:** 4.6B (Altss estimate)
- **Website:** thebusinessconcept.com
- **LinkedIn:** https://www.linkedin.com/company/business-concept

## Regulatory record

- **Reports private funds:** No

## About

Business Concept was established by Cheong Wing Kiat as the single-family office for his family. The office maintains strict confidentiality around portfolio construction and succession planning. Investment activity spans direct co-investments, real estate and passion assets. Holdings include industrial properties in Singapore and Southeast Asia, commercial and residential buildings in Singapore, and the ArtCommune Collection. The firm has taken positions in blockchain startups and maintains exposure to rare amber and gem NFTs. Geographic reach covers Asia, North America, Europe and Africa. Stage focus runs from pre-seed through growth equity. The team lists three named individuals. Cheong Wing Kiat serves as Founder and Managing Director. Laraine Lim has acted as Executive Director since 1990. Bryan Cheong, son of the founder, works as Data Scientist. Business Concept Philanthropy operates as the family's grant-making arm. No additional offices are recorded. The office's architecture separates operating-company interests in Wen Ken Group from the investment mandate. This separation allows independent allocation decisions while preserving family control over governance and long-term holdings.

## Sectors

- AgriTech & FoodTech
- ClimateTech
- Digital Health
- Industrial Tech
- Media & Entertainment
- Supply Chain & Logistics
- EdTech
- FinTech
- Healthcare Services
- Robotics & Automation
- Luxury

## People

- Cheong Wing Kiat — Founder and Managing Director
- Laraine Lim — Executive Director
- Bryan Cheong — Family Member

## Questions

### Who runs investment decisions at Business Concept?

Cheong Wing Kiat serves as Founder and Managing Director. Laraine Lim acts as Executive Director. Bryan Cheong contributes as Data Scientist.

### How does Business Concept source proprietary deal flow?

The firm draws on relationships through INSEAD Entrepreneur in Residence status and memberships in ACCESS and GITA. Direct holdings in blockchain startups indicate network-based sourcing.

### Is Business Concept structured as a single family office or does it operate more like a venture firm?

It is registered as a single-family office. It makes direct co-investments and SPVs alongside real-estate and collectibles holdings rather than running external funds.

### Does Business Concept participate in fund commitments or only direct deals?

Activity centers on direct co-investments, SPVs, real estate and passion assets. No fund-of-funds commitments appear in the disclosed mandate.

### What investment stages does Business Concept typically target?

The office targets pre-seed, seed, Series A, Series B, growth and late-stage opportunities.

### Does Business Concept maintain philanthropic structures, and how are they separated?

Business Concept Philanthropy functions as the grant-making vehicle. It operates separately from the investment portfolio.

## Related profiles

- [Cape Capital](https://altss.com/profile/cape-capital)
- [Coastal Bridge Advisors](https://altss.com/profile/coastal-bridge-advisors)

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Last updated: 2026-08-10T15:58:45.833Z

Canonical page: https://altss.com/profile/business-concept

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