# Candidly

Candidly is an Other based in New York, United States.

## Overview

- **Organization type:** Other
- **Headquarters:** New York, United States
- **Region:** North America
- **Address:** New York, NY, United States
- **Founded:** 2016
- **Assets under management:** Undisclosed
- **Website:** getcandidly.com
- **LinkedIn:** https://www.linkedin.com/company/getcandidly

## Regulatory record

- **Reports private funds:** No

## About

Discover what’s new, now, and next in workplace benefits with our AI-driven solutions for student debt and beyond. | Candidly is on a mission to empower Americans to pay off debt while simultaneously building wealth.

## Sectors

- FinTech
- Education

## People

- Laurel Taylor — Founder & CEO

## Questions

### What problem does Candidly solve for employers?

Candidly addresses the $1.7 trillion U.S. student-debt burden by embedding loan management tools into workplace benefits. Employers use the platform to offer student-loan counseling, repayment contributions, and emergency-savings programs. The SECURE 2.0 Act provision allowing employers to match student-loan payments as retirement contributions, effective 2024, makes the product directly relevant to benefits compliance and retention strategy.

### Who are Candidly's primary competitors?

Candidly competes with other employer-focused student-loan benefits platforms including Summer, Tuition.io, and Vault. It also overlaps with digital financial-wellness providers like BrightPlan and Origin, though Candidly's deep specialization in student-debt repayment optimization and its integrations with retirement-plan recordkeepers differentiate its offering.

### Is Candidly a lender or a technology provider?

Candidly is a technology provider, not a lender. Its platform delivers AI-driven student-loan counseling, employer contribution administration, and compliance tracking. When users choose to refinance, Candidly directs them to third-party lending partners and earns a referral fee, but the loan obligation sits entirely off Candidly's balance sheet.

### What regulatory changes affect Candidly's business?

The SECURE 2.0 Act, signed into law in December 2022, included a provision effective in 2024 that allows employers to match employee student-loan payments with contributions to a workplace retirement account. This creates a direct demand driver for Candidly's platform, which can track and verify qualifying student-loan payments for benefits administration.

## Related profiles

- [Mercuryo](https://altss.com/profile/mercuryo)
- [Upstart](https://altss.com/profile/upstart)

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Last updated: 2026-06-03T20:00:00.000Z

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