# Cardinal Sports Capital

Cardinal Sports Capital is an Asset Manager based in Toronto, Canada.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Toronto, Canada
- **Region:** North America
- **Address:** Toronto, Canada
- **Founded:** 2020
- **Assets under management:** Undisclosed
- **Website:** cardinalsportscapital.com
- **LinkedIn:** https://www.linkedin.com/company/cardinal-sports-capital

## Regulatory record

- **Reports private funds:** No

## About

We bring a unique dynamic to the sports and gaming marketplace through both financial investment and marketing services. | At the core, we focus on market sectors that include sports gambling, gaming, and the media/tech/data convergence space. We aim to bring a different dynamic to the commercial sports and gaming marketplace through a combination of financial investment, marketing services, and industry connectivity.

## People

- Scott Secord — Managing Partner
- Chandler Reiter — Director of Execution

## Questions

### Who runs investment decisions at Cardinal Sports Capital?

Scott Secord serves as Managing Partner and directs investment activity.

### Does Cardinal Sports Capital participate in fund commitments or only direct deals?

The firm executes direct co-investments and SPV positions alongside external partners.

### What investment stages does Cardinal Sports Capital typically target?

The mandate covers buyouts, seed and growth rounds, and restructuring situations.

### How is Cardinal Sports Capital related to its co-investors?

Roger Ehrenberg, Benjie Cherniak and Lloyd Danzig have participated in specific portfolio positions.

## Related profiles

- [Cardinal Health](https://altss.com/profile/cardinal-health)
- [CardinalStone Capital Advisers](https://altss.com/profile/cardinalstone-capital-advisers)

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Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/cardinal-sports-capital

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