# CareGuide Inc.

CareGuide Inc. is an other based in Toronto, Canada.

## Overview

- **Organization type:** other
- **Headquarters:** Toronto, Canada
- **Region:** North America
- **Address:** WaterPark Place, 1100 - 20 Bay Street, Toronto, ON M5J 2N8, Canada
- **Founded:** 2013
- **Assets under management:** Undisclosed
- **Website:** www.careguide.com
- **LinkedIn:** https://www.linkedin.com/company/careguide

## Regulatory record

- **Reports private funds:** No

## About

We believe good people deserve the best care. Connect with housekeepers, nannies, pet sitters, and elder \ care providers with ease. Trusted and secure.

## Sectors

- Marketplaces
- HealthTech
- PropTech

## People

- John Philip Green — Founder
- Ali Dinani — Chief Executive Dad
- Ken Scott — Chief Financial Officer
- Emir Hasanbegovic — Chief Technology Officer

## Questions

### Who founded CareGuide and why?

John Philip Green founded CareGuide in 2013 after struggling to find care for his new child and ill parent. He wanted a simple, safe online marketplace for families and caregivers (per the firm).

### How does CareGuide generate revenue?

CareGuide earns revenue through subscription fees from care seekers and from its payroll processing service, HeartPayroll.com. The payroll service is the largest household payroll provider in Canada (per the firm).

### Does CareGuide raise venture capital funding?

Yes. CareGuide raised a $6 million Series A in 2018 from investors including 500 Startups, iNovia Capital, and over 60 angel investors from the Canadian tech ecosystem (per the firm).

### What is the structure of CareGuide's marketplaces?

CareGuide owns a portfolio of domain names that correspond to specific care verticals — such as Sitter.com, Housekeeper.com, PetSitter.com, NannyLane.com, and ElderCare.com — each operating as a separate branded marketplace. The company adds payroll services through HeartPayroll.com.

### Where is CareGuide headquartered?

CareGuide is fully remote with a corporate mailing address at WaterPark Place, 1100 - 20 Bay Street, Toronto, ON M5J 2N8, Canada. Its team is home-based in the Toronto area for occasional social events (per the firm).

### Does CareGuide disclose its financial performance?

No. CareGuide has not publicly disclosed revenue, profits, AUM, or valuation. Its financials remain private. The $6 million Series A from 2018 is the only disclosed fundraising round.

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Last updated: 2026-06-03T20:00:00.000Z

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