# Catapult Capital Partners

Catapult Capital Partners is a Private Equity based in Toronto, Canada.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** Toronto, Canada
- **Region:** North America
- **Address:** Toronto, Canada
- **Assets under management:** Undisclosed
- **Website:** www.catapultpartners.vc

## Regulatory record

- **Reports private funds:** No

## About

Catapult Capital Partners is a Toronto-based firm that invests in consumer-centric, early-stage brands. It leverages capital, strategy, and design capabilities, as well as research and data analysis, to support business growth. The firm has made 2 investments, including a recent investment in Neal Brothers.

## Sectors

- Food
- Beverage
- Health & Wellness
- Pet Care

## Questions

### What does Catapult Capital Partners invest in?

Catapult targets early-stage, consumer-centric brands in four categories: food, beverage, health & wellness, and pet care. The firm looks for companies with at least $1 million in annual revenue, a defendable value proposition, and a repeatable customer acquisition model. Its geographic focus is North America, with an eye toward global expansion potential.

### How does Catapult differ from a traditional venture capital firm?

Catapult positions itself as a hybrid that offers the investment rigor of a venture firm alongside the growth strategy, brand development, and resources of a creative management consultancy. The firm deploys both capital and operational marketing support, helping founders build brands rather than just providing financial backing. This dual capability is embedded in its internal team rather than sourced through external advisors.

### What is Catapult’s relationship with Flow Alkaline Spring Water?

Flow Alkaline Spring Water is an established portfolio company of Catapult and the firm’s only publicly named investment. Flow’s founder, Nicholas Reichenbach, has publicly endorsed Catapult’s methodology, stating it helps unlock consumer love. No financial terms or ownership stake have been disclosed.

### Does Catapult consider ESG factors in its investment decisions?

Yes. Catapult’s stated investment criteria include ESG and diversity and inclusion considerations. The firm says it seeks companies that are driven to make a positive social impact on their community, although it does not publish a formal ESG policy or reporting framework on its website.

### Who runs or founded Catapult Capital Partners?

Catapult does not publicly name its founding team, managing partners, or investment committee on its website or LinkedIn. The firm operates without a disclosed principal roster, which is uncommon but not unusual for a lean, early-stage vehicle that sources through personal networks.

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- [Catalyst Investment Management](https://altss.com/profile/catalyst-investment-management)
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Last updated: 2026-06-03T20:00:00.000Z

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