# CBS Interactive

CBS Interactive is an Asset Manager based in San Francisco, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** San Francisco, United States
- **Region:** North America
- **Address:** San Francisco, CA, United States
- **Founded:** 2006
- **Assets under management:** Undisclosed
- **Website:** cbsinteractive.com

## Regulatory record

- **Reports private funds:** No

## About

Paramount is one of the world’s leading producers of premium entertainment content that connects billions of people in nearly every country in the world.

## Sectors

- Media & Entertainment
- Enterprise Software

## Offices

- New York, NY, United States

## Questions

### Did CBS Interactive take minority positions or only whole-company acquisitions?

CBS Interactive predominantly pursued whole-company acquisitions, buying CNET Networks, TVGuide Digital, and Giant Bomb outright. It also made internal buildouts like CBS All Access. The division was not a venture investor; it acquired to own and integrate.

### What happened to CBS Interactive after the Viacom merger?

In December 2019, Viacom and CBS recombined into ViacomCBS (now Paramount Global). CBS Interactive was dissolved as a separate entity and folded into the new ViacomCBS Digital organization. CNET, GameSpot, and the streaming platform now live under Paramount's direct-to-consumer reporting, while the corporate structure that gave Interactive independent M&A authority was eliminated.

### Why was CBS All Access significant at launch?

CBS All Access launched in 2014 as one of the earliest direct-to-consumer streaming services from a major US broadcaster, predating HBO Now and Disney+. It carried both live CBS programming and an on-demand library, later expanding into original content like 'Star Trek: Discovery' before eventually rebranding as Paramount+.

### What was the investment thesis behind the CNET acquisition?

The $1.8 billion acquisition of CNET Networks in 2008 gave CBS Interactive a portfolio of ranked, ad-supported digital publishing properties with strong tech and gaming audiences — the opposite of CBS's older broadcast demographic. It also provided CBS with an instant technology review and e-commerce affiliate business that operated entirely outside the broadcast ad model.

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- [Radancy](https://altss.com/profile/radancy)
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Last updated: 2026-06-03T20:00:00.000Z

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