Asset Manager

Updated:

CEA Industries

CEA Industries was founded in 2009 as Surna Inc. by a team of engineers aiming to solve climate control for indoor cannabis cultivation.

CEA Industries

CEA Industries was founded in 2009 as Surna Inc. by a team of engineers aiming to solve climate control for indoor cannabis cultivation. The company later broadened its scope under Executive Chairman Tony McDonald, rebranding to CEA Industries to reflect a fuller suite of controlled-environment agriculture technologies. While the firm initially focused exclusively on cannabis, it now supplies commercial greenhouse and vertical-farming operators with mechanical engineering, architectural design and facility-optimization services. The firm operates through subsidiaries that target distinct pain points in indoor agriculture. Surna Cultivation Technologies provides HVAC and dehumidification systems designed to manage the latent-heat loads unique to sealed cultivation rooms. Another division provides architectural and engineering consultancy for retrofit and ground-up projects. CEA Industries books revenue on a project-by-project basis, serving operators across the United States and Canada. Public record confirms contracts with companies operating in states such as Oklahoma and Michigan, underscoring a geographic footprint aligned with North American regulated markets. CEA Industries trades on the Nasdaq under the ticker CEAD, making it an unusual public-market proxy for the controlled-environment-agriculture buildout. The company does not disclose AUM, as it is an operating business rather than a fund manager. In March 2023, the firm announced a plan to wind down its legacy cannabis-equipment operations and concentrate engineering resources on broader food-focused indoor agriculture projects, signaling a deliberate shift toward the energy-efficiency conversation dominating the vertical-farming industry. The firm's structural differentiator is its dual public-company posture and verticalized engineering stack — few competitors in the CEA equipment space offer both mechanical design and installation alongside architectural planning under one roof. That integrated model ties CEA Industries' revenue directly to facility CapEx cycles among indoor growers, creating a leveraged exposure to the sector's next expansion wave rather than the recurring-revenue models seen in software-centric AgTech peers.

General information

Firm type

Asset Manager

Year founded

2009

AUM

Undisclosed

Location

Region

North America

Country

United States

City

Longmont

Corporate office

Longmont, CO, United States

Principals

Tony McDonald

Executive Chairman

Sector focus

AgriTech & FoodTechClimateTech

Frequently asked questions

Is CEA Industries structured as an operating company or a family office?

CEA Industries is a publicly traded operating company listed on the Nasdaq (ticker: CEAD). It is not a family office or investment fund. Revenue comes from selling climate-control equipment, architectural design and engineering services to indoor agriculture operators, not from managing third-party capital.

Who makes strategic decisions for CEA Industries?

Executive Chairman Tony McDonald leads the company's strategic direction. He oversaw the 2021 rebranding from Surna Inc. to CEA Industries and the subsequent pivot toward food-focused controlled-environment agriculture. Operational leadership is drawn from engineers and sales professionals with domain experience in mechanical systems for cultivation facilities.

How does CEA Industries make money?

The company generates revenue through project-based contracts for HVAC design, equipment procurement and installation, as well as architectural and engineering consulting services. Clients typically include commercial cannabis cultivators, greenhouse operators and vertical-farming companies. The firm reported a deliberate shift in 2023 to prioritize food-sector projects over legacy cannabis-equipment contracts.

Which sectors does CEA Industries explicitly target?

CEA Industries targets controlled-environment agriculture broadly — covering cannabis cultivation, vertical farming for leafy greens and tomatoes, and commercial greenhouse operations. The firm has publicly stated it is expanding its focus on food-sector clients as the vertical-farming industry matures.

What is CEA Industries' geographic footprint?

The firm operates primarily in North America. Public contract filings show active projects in states such as Oklahoma and Michigan, and the company has historically served Canadian cultivation operators. Its Longmont, Colorado headquarters places it within one of the largest US clusters for controlled-environment-agriculture technology development.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

Need institutional-grade insight on family offices?

Altss delivers:

Principals with verified direct contactsAllocation history by asset classOSINT-derived deal signals
Book a demo

Prefer a guided tour?

We’ll walk you through:

Interactive funding timelinesCustom mandate & allocation filters
Book a demo