# Cents

Cents is an Asset Manager based in New York, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** New York, United States
- **Region:** North America
- **Address:** New York, NY, United States
- **Assets under management:** Undisclosed
- **Website:** trycents.com
- **LinkedIn:** https://www.linkedin.com/company/centsbr

## Regulatory record

- **Reports private funds:** No

## About

Cents is a New York City-based agency founded in 2012. It designs websites for nonprofits and builds products to enhance charitable donation experiences. The agency has secured $248,001 in total funding.

## Sectors

- Enterprise Software
- PropTech

## People

- Alex Jekowsky — CEO and Co-Founder
- Gilli Cherrin — CPO and Co-Founder
- Lawerence Herman — Chief Financial Officer
- Nicholas De Angelo — Chief Operating Officer

## Questions

### What problem does Cents solve for laundromat operators?

Cents replaces the fragmented patchwork of coin-operated machines, manual employee scheduling, paper ledgers, and separate delivery apps with a single software platform. It lets owners manage multiple stores from a phone, run dynamic pricing across all machine types, and automate customer communications — a shift the Hellmers case study on the firm's website frames as moving from hauling 20 tons of quarters per year to remote management.

### How does Cents integrate with existing laundry hardware?

The Cents OS platform integrates directly with third-party payment and machine-management systems, most prominently Laundroworks, to bring legacy washers and dryers online. This allows operators to accept stored-value cards, credit cards, and mobile payments, run machines remotely, and monitor make, model, and year-level performance data without ripping out existing equipment.

### Does Cents serve dry cleaners or only laundromats?

Cents serves both laundromats and dry cleaners, with dedicated features for garment tracking, tiered pricing for laundered shirts versus per-pound items, and customized order management across retail and commercial clients. The dry-cleaning module covers pickup and delivery with route optimization alongside the core shop-management tools.

### Who runs investment decisions at Cents?

Cents is a venture-backed operating company, not a family office or investment firm. Capital allocation and strategic decisions sit with the co-founders, CEO Alex Jekowsky and CPO Gilli Cherrin, alongside a leadership team that includes a CFO and COO — typical for a growth-stage SaaS company. The firm does not publicly name its investors or board members on its website.

## Related profiles

- [Chargeflow](https://altss.com/profile/chargeflow)
- [Sequin](https://altss.com/profile/sequin)

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Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/cents

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