# CEWE Color

CEWE Color is a Corporate Investor based in Oldenburg, Germany.

## Overview

- **Organization type:** Corporate Investor
- **Headquarters:** Oldenburg, Germany
- **Region:** Europe
- **Address:** Meerweg 30-32, 26133 Oldenburg, Germany
- **Founded:** 1912
- **Assets under management:** 737 (Altss estimate)
- **Website:** www.cewe.de
- **LinkedIn:** https://www.linkedin.com/company/cewe-group

## Regulatory record

- **Reports private funds:** No

## About

CEWE Color traces its origins to 1912 when Heinz Neumüller established the photofinishing operation in Oldenburg. The Neumüller family retains significant ownership after the company went public on XETRA. Two corporate foundations, Heinz Neumüller Stiftung and Neumüller CEWE COLOR Stiftung, channel support to university research and photography initiatives. The group deploys capital across operating subsidiaries and selected venture commitments. Asset classes include direct ownership of photofinishing businesses, real estate holdings, and limited partnership interests in venture funds. Confirmed holdings comprise Pixum, WhiteWall, Cheerz, DeinDesign and SAXOPRINT, all operated at 100 percent ownership through CEWE Stiftung & Co. KGaA. Geographic reach centers on Germany with additional production capacity in France, Poland and the Czech Republic. The firm lists 27.1 percent of its equity on XETRA through family-controlled entities AN Assets and CN Assets. It maintains a network of more than 22,000 photostations across Europe. In February 2025 the company sponsored the Oldenburg Industry Symposium on Artificial Intelligence. Adjacent structures include the Heinz Neumüller Stiftung, which funds professorships at Carl von Ossietzky University of Oldenburg. Control rests with the Neumüller family through a KGaA structure in which Neumüller CEWE COLOR Stiftung acts as general partner. This architecture separates operating decisions from family wealth vehicles while preserving long-term ownership of the core photofinishing platform.

## Sectors

- Media
- Consumer Services

## People

- Yvonne Rostock — CEO
- Alexander Neumüller — Shareholder
- Dr. Caroline Neumüller — Shareholder
- Jörg Waskönig — Board of Trustees Member

## Questions

### Who runs investment decisions at CEWE Color?

Yvonne Rostock serves as CEO. Family shareholders Alexander and Caroline Neumüller influence capital allocation through their holdings in AN Assets GmbH & Co. KG and CN Assets GmbH & Co. KG.

### Does CEWE Color participate in fund commitments or only direct deals?

The firm holds a limited partnership interest in High-Tech Gründerfonds alongside 100 percent ownership of operating subsidiaries including Pixum and WhiteWall.

### What investment stages does CEWE Color typically target?

Strategy records indicate focus on early-stage and start-up opportunities through both direct subsidiary ownership and venture fund commitments.

### Which sectors does CEWE Color explicitly avoid?

No explicit avoidance sectors are stated in available records.

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Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/cewe-color

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