# Choice Financial Group

Choice Financial Group is an Asset Manager based in Virginia Beach, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Virginia Beach, United States
- **Region:** North America
- **Address:** Virginia Beach, VA, United States
- **Founded:** 1992
- **Assets under management:** $6.3B AUM (Altss estimate, derived from ₹52,500 Cr per firm website, 2026)
- **Website:** choiceindia.com
- **LinkedIn:** https://www.linkedin.com/company/choice-financial-group

## Regulatory record

- **Reports private funds:** No

## About

Choice (formerly Choice Broking) is one of the best stock brokers in India. Start online trading in stocks, commodities, currencies, derivatives with India's leading full-service brokerage firm.

## Sectors

- FinTech

## Offices

- India

## People

- Sumeet Bagadia — Executive Director & Head of Technical Research

## Questions

### Who runs investment decisions at Choice Financial Group?

Executive Director Sumeet Bagadia leads research output as Head of Technical Research, and his calls are the firm’s core intellectual property. Ownership and ultimate investment committee authority for capital allocation sit with private controlling shareholders who are not publicly identified.

### How does Choice Financial Group source its deal flow?

Choice does not operate as a principal investor sourcing direct private deals. Client flow comes through 217 local branches, 67,000 business associates, and the Choice FinX mobile and web platform, which funnels retail and institutional order flow across listed equities, derivatives, commodities, and mutual funds.

### Does Choice participate in fund commitments or only direct trading products?

The platform extends beyond direct trading to include mutual funds, AIFs, PMS structures, bonds, corporate fixed deposits, and insurance distribution. There is no public evidence of Choice making discretionary fund commitments as a limited partner.

### What investment stages does Choice Financial Group typically target?

Choice does not target private investment stages. Its product shelf covers listed equity, derivatives, IPOs, and managed products. The firm’s advisory model is built for liquid, listed markets rather than private-company rounds.

### Which sectors does Choice explicitly avoid?

Choice does not maintain a published negative screen or sector-exclusion list. As a broad-based Indian retail and institutional broker, its platform offers exposure across all listed sectors accessible through Indian exchanges.

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Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/choice-financial-group

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