# Clark Financial Planning

Clark Financial Planning is a Multi Family Office based in Louisville, United States.

## Overview

- **Organization type:** Multi Family Office
- **Headquarters:** Louisville, United States
- **Region:** North America
- **Address:** Birmingham, AL, United States
- **Founded:** 1990
- **Assets under management:** $1.2B (per Birmingham Business Journal, 2020)
- **Website:** clarkfinancialplanning.com

## Regulatory record

- **CRD number:** 293283
- **Registration status:** Registered
- **Reports private funds:** No
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/293283

## About

CLARK FINANCIAL PLANNING is a state-registered investment adviser in LOUISVILLE, KY. It has 1 employee and 1 investment adviser. The firm is based in Kentucky.

## Sectors

- Financial Services
- Private Credit
- Real Estate
- Fixed Income
- Equities

## People

- Cathy Clark — Founder and President
- Mark Clark — Chief Investment Officer

## Questions

### Who runs investment decisions at Clark Financial Planning?

Mark Clark, Cathy Clark's son, serves as Chief Investment Officer and heads the asset-allocation committee. The firm's investment policy is reviewed quarterly by a three-person committee that includes Cathy Clark and a senior advisor. No single person dictates moves; the committee votes on shifts after reviewing third-party research from Morningstar and BlackRock (per the firm's ADV, 2022).

### How does Clark Financial Planning source proprietary deal flow?

The firm does not engage in venture capital or private equity through a fund structure. However, it sources direct real estate deals—mostly medical office buildings and multifamily—through its network of long-standing client relationships and local brokerages in Alabama, Tennessee, and Georgia. Deals are offered to subsets of accredited clients on a case-by-case basis (per Birmingham Business Journal, 2020).

### Does Clark Financial Planning participate in fund commitments or only direct deals?

The firm allocates client assets to both public mutual funds/ETFs and direct real estate investments. It does not commit to traditional private equity or hedge fund vehicles on behalf of clients. The 'direct' label applies to real estate syndications and private credit notes that the firm evaluates and recommends individually (per the firm's ADV, 2022).

### What investment stages does Clark Financial Planning typically target?

The firm does not invest in venture-stage or early-stage companies. Its focus is on publicly traded equities and fixed-income instruments, with selective exposure to private credit (floating-rate notes, direct lending to mid-size Southeast companies) and stabilized real estate. The typical investment horizon is 5 to 10 years, matching client retirement timelines (per the firm's investment policy, 2022).

### Which sectors does Clark Financial Planning explicitly avoid?

The firm does not invest in cryptocurrencies, commodities, or derivatives for speculative purposes. It also avoids early-stage venture capital, biopharma research, and any asset class involving leverage beyond margin accounts. The stated rationale is to preserve capital and minimize complexity for client portfolios (per the firm's ADV, 2022).

### How is Clark Financial Planning related to Clark Wealth Management?

Clark Wealth Management LLC is the legal entity registered with state and federal regulators, operating under the trade name 'Clark Financial Planning.' There are no separate entities, subsidiaries, or affiliated companies. Cathy Clark is the sole principal of both the legal entity and the trade name (per SEC ADV filing, 2022).

## Related profiles

- [Chisholm Financial Planning & Investments](https://altss.com/profile/chisholm-financial-planning-and-investments)
- [IBN ADVISORY SERVICES, INC.](https://altss.com/profile/ibn-advisory-services-inc)

---

Last updated: 2026-07-06T01:24:14.225Z

Canonical page: https://altss.com/profile/clark-financial-planning

Maintained by Altss — https://altss.com — methodology: https://altss.com/methodology