# Coca-Cola Company

Coca-Cola Company is a Corporate Investor based in Atlanta, United States.

## Overview

- **Organization type:** Corporate Investor
- **Headquarters:** Atlanta, United States
- **Region:** North America
- **Address:** 1 Coca Cola Plaza NW, Atlanta, GA 30313, United States
- **Founded:** 1892
- **Assets under management:** Undisclosed
- **Website:** coca-colacompany.com
- **LinkedIn:** https://www.linkedin.com/company/coca-cola2

## Regulatory record

- **Reports private funds:** No

## About

The Coca-Cola Company is a corporate investor based in Atlanta, US. It manages approximately $101.2 billion in assets across two funds, primarily focused on North America.

## Sectors

- Consumer Goods
- Beverages
- Media & Entertainment
- Digital Assets
- Sustainability

## People

- James Quincey — Chairman and Chief Executive Officer

## Questions

### Who runs investment decisions at Coca-Cola Company?

Chairman and CEO James Quincey holds ultimate authority over the company's investment allocation. The corporate treasury and brand teams execute day-to-day investment activity, with no separate Chief Investment Officer publicly designated. Venture commitments, such as the Greycroft-managed sustainability fund, are overseen by corporate development leadership.

### Does Coca-Cola operate a formal corporate venture capital fund?

No. Coca-Cola does not disclose a standalone Corporate Venture Capital (CVC) unit with dedicated AUM. Its venture activity is conducted through the Coca-Cola System Sustainability Fund — a partnership with Greycroft that invests in early-stage climate and packaging startups — alongside direct corporate treasury investments in digital assets and strategic brand partnerships.

### What role do digital assets and NFTs play in Coca-Cola's investment strategy?

Coca-Cola has issued multiple NFT collections, including International Friendship Day NFTs and a Masterpiece NFT Collection minted on the Base blockchain. These are treated as brand-marketing and digital-engagement investments rather than core treasury allocations. The company has also engaged in FIFA World Cup-related NFT drops, reflecting a broader strategy of associating the brand with emerging digital communities.

### What is Coca-Cola's relationship with Berkshire Hathaway?

Berkshire Hathaway is Coca-Cola's largest institutional shareholder, holding a nearly 9% stake dating back to Warren Buffett's initial purchases in 1988. The relationship is a passive, long-term equity partnership — Berkshire does not direct day-to-day investment strategy, but the alignment reinforces Coca-Cola's structural ability to take a patient, multi-decade view on capital allocation.

## Related profiles

- [Coastline Wealth Management](https://altss.com/profile/coastline-wealth-management)
- [Cocoa Firefighters' Pension Fund](https://altss.com/profile/cocoa-firefighters-pension-fund)

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Last updated: 2026-06-03T20:00:00.000Z

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