# Color Capital

Color Capital is an Asset Manager based in Pacific Palisades, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Pacific Palisades, United States
- **Region:** North America
- **Address:** Pacific Palisades, CA, United States
- **Assets under management:** Undisclosed
- **Website:** colorcapital.com
- **LinkedIn:** https://www.linkedin.com/company/colorinvests

## Regulatory record

- **Reports private funds:** No

## About

Investing in the modern consumer. | A consumer fund investing in things people buy, and the ways they buy them. Founded by Jaime Schmidt and Chris Cantino.

## Sectors

- Consumer
- Digital Health
- Enterprise Software
- FinTech

## Offices

- New York, NY
- San Diego, CA

## Questions

### How did Color Capital originate?

Color Capital was seeded with liquidity from Schmidt's sale of Schmidt's Naturals to Unilever in 2017. The firm formalized what had already been personal angel investing by the couple, leveraging Schmidt's brand-building track record and Cantino's VC network to construct a portfolio concentrated on consumer brands and blockchain-enabled consumer applications.

### What investment stages does Color Capital target?

Color Capital targets angel and seed-stage rounds, often as a first institutional check for consumer and Web3 founders. The firm does not publicly manage a multi-stage fund vehicle, and there is no record of Series A or growth-stage participation under a Color Capital banner, positioning it squarely in early-stage venture rather than crossover investing.

### Which sectors does Color Capital explicitly avoid?

Color Capital has not published a formal exclusions list. Based on observable portfolio construction, the firm avoids deep-tech hardware, biotech therapeutics, and enterprise SaaS outside of consumer-enablement — their brand is built on consumer touchpoints, not B2B infrastructure. No public statements preclude specific categories.

## Related profiles

- [TCGRx](https://altss.com/profile/tcgrx)

---

Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/color-capital

Maintained by Altss — https://altss.com — methodology: https://altss.com/methodology