# Color

Color is a Private Equity based in Portland, United States.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** Portland, United States
- **Region:** North America
- **Address:** Portland, OR, United States
- **Founded:** 2018
- **Assets under management:** Undisclosed
- **Website:** color.capital

## Regulatory record

- **Reports private funds:** No

## About

Color Capital invests in consumer products, applications, and emerging commerce platforms. We invest in things people buy, and how they buy them. Our portfolio includes consumer goods, ecommerce, marketplaces, and emerging technology. The firm advances new age consumer brands, commerce, and applications.

## People

- Jaime Schmidt
- Chris Cantino

## Questions

### What investment stages does Color target?

The firm's disclosed strategy focuses on early-stage investments, specifically at the seed stage. This means Color provides capital to companies in their earliest phases, often before they have a fully developed product or meaningful revenue. It targets company formation financings.

### Does Color participate in fund commitments or only direct deals?

The firm's publicly available profile points to a strategy of direct investment into early-stage and seed-stage companies. There is no public indication that Color participates in fund-of-funds commitments or acts as a limited partner in other venture capital firms.

### Which sectors does Color explicitly avoid?

Color has not publicly disclosed a list of sectors it explicitly avoids. Its absence of a detailed investment focus beyond the early- and seed-stage description means specific negative sector preferences are not available for review.

## Related profiles

- [Colopl Next](https://altss.com/profile/colopl-next)
- [Colorado Retirement Association](https://altss.com/profile/colorado-county-officials-employees-retirement-association)

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Last updated: 2026-08-11T15:06:27.647Z

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