# Conviction Capital

Conviction Capital is an Asset Manager based in Menlo Park, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Menlo Park, United States
- **Region:** North America
- **Address:** Menlo Park, CA, United States
- **Assets under management:** Undisclosed
- **Website:** conviction.com

## Regulatory record

- **Reports private funds:** No

## About

Conviction Capital is a seed-stage enterprise tech fund investing in B2B sportstech, agtech, and cannabistech. The firm has made 42 investments, including a Series A investment in Latent on March 18, 2026. Conviction Capital has facilitated 5 portfolio exits, with RightHub exiting on May 15, 2025.

## Sectors

- AI/ML

## Offices

- London, United Kingdom
- Burlingame, CA, United States

## People

- Sarah Guo — Founder / General Partner
- Mike Vernal — General Partner
- Pranav Reddy — General Partner

## Questions

### Who runs investment decisions at Conviction Capital?

General Partners Sarah Guo, Mike Vernal, and Pranav Reddy are the named investment decision-makers as listed on the firm's website. Guo founded the firm after serving as a general partner at Greylock, while Vernal and Reddy bring operator and investing backgrounds to the partnership.

### How does Conviction source its deal flow?

Conviction sources heavily through its own community-building programs. It runs 'Embed,' a grant program for early-stage AI founders, 'Commit,' a fellowship for early-career AI builders, and 'Mixture of Experts,' a recruiting event series. These are paired with the firm's 'No Priors' podcast, which features AI researchers and builders, creating a funnel that captures founders before they formally raise.

### Does Conviction participate in fund commitments or only direct deals?

Conviction only directs capital into companies via direct equity investments. The firm writes initial checks ranging from $1 million to $25 million as indicated on its website, and there is no public evidence of a fund-of-funds or LP commitment program for this vehicle.

### What investment stages does Conviction typically target?

Conviction targets seed and Series A rounds. The firm states it likes to invest early and is often the first institutional investor in its portfolio companies, as described in its own published materials.

## Related profiles

- [Anderson & Stowe](https://altss.com/profile/anderson-and-stowe)

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Last updated: 2026-06-03T20:00:00.000Z

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