# Conviction VC

Conviction VC is an Asset Manager based in London, United Kingdom.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** London, United Kingdom
- **Region:** Europe
- **Address:** London, United Kingdom
- **Founded:** 2022
- **Assets under management:** Undisclosed
- **Website:** www.conviction-vc.com
- **LinkedIn:** https://www.linkedin.com/company/conviction-vc

## Regulatory record

- **Reports private funds:** No

## About

Conviction is a privately backed multi-stage investor in post revenue, high growth B2B SaaS companies. We are one of the most active and largest direct global venture capital groups.

## Sectors

- Venture Capital

## People

- Andrew Jenkins — Founder and Managing Partner
- Jeremy Middleton — Co-Founder

## Questions

### Who runs investment decisions at Conviction VC?

Andrew Jenkins serves as Founder and Managing Partner. Jeremy Middleton acts as Co-Founder and brings operational experience from HomeServe plc.

### How does Conviction VC source proprietary deal flow?

The firm draws on Jenkins' Mimecast network and Middleton's Middleton Enterprises relationships. Passion Capital participates as a recurring co-investor in UK tech deals.

### Does Conviction VC participate in fund commitments or only direct deals?

Conviction VC focuses on direct investments and co-investments alongside partners. No fund commitments are referenced in available records.

### What investment stages does Conviction VC typically target?

The firm covers seed, early stage, expansion and growth rounds. Emphasis remains on early-stage opportunities in UK technology.

## Related profiles

- [Conviction](https://altss.com/profile/conviction)
- [Convivialite Ventures](https://altss.com/profile/convivialite-ventures)

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Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/conviction-vc

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