# Countable Corporation

Countable Corporation is a Venture Capital based in San Francisco, United States.

## Overview

- **Organization type:** Venture Capital
- **Headquarters:** San Francisco, United States
- **Region:** North America
- **Address:** San Francisco, CA, United States
- **Founded:** 2019
- **Assets under management:** Undisclosed
- **Website:** countablecorporation.com
- **LinkedIn:** https://www.linkedin.com/company/countable

## Regulatory record

- **Reports private funds:** No

## About

Countable Corporation was founded in 2019 by Jesper Buch, the Danish entrepreneur who co-founded Just Eat. Buch launched the firm after his own exit, focusing on early-stage technology companies across Europe and the US. The firm operates from San Francisco, with a lean team that includes co-founder and partner Mads Holm. The firm targets seed and Series A rounds, writing checks of roughly $1-3 million per deal. Its portfolio spans enterprise software, fintech, climate tech, and AI/ML, with confirmed investments including the Danish fintech firm Pleo and the carbon accounting platform PlanA.Earth (per the firm's official communications, 2019-2021). Countable Corporation typically leads or co-invests in rounds alongside other venture firms. The firm's total deployment volume and team size are not publicly disclosed. The firm maintains a small, hands-on approach with no known additional offices or philanthropic vehicles. A recent operational event: January 2024: Jesper Buch announced a new ecosystem partnership with the Copenhagen-based startup incubator Nomi (per LinkedIn, January 2024). Structurally, Countable Corporation is distinct for its operator-led model — Buch's experience building Just Eat into a global platform shapes the firm's thesis that founders benefit from direct, peer-level advice. The firm does not manage external capital from institutional LPs, instead deploying Buch's own wealth alongside select co-investors.

## Sectors

- Enterprise Software
- FinTech
- ClimateTech
- AI/ML
- Digital Health

## People

- Jesper Buch — Founder & Managing Partner
- Mads Holm — Co-founder & Partner

## Questions

### Who runs investment decisions at Countable Corporation?

Jesper Buch, the founder and managing partner, leads investment decisions alongside co-founder and partner Mads Holm. Both are based in San Francisco and focus on early-stage opportunities in Europe and the US. Buch's background as a Just Eat co-founder informs the firm's operator-first thesis.

### How does Countable Corporation source proprietary deal flow?

The firm leverages Jesper Buch's personal network from his Just Eat days and a focus on startups where the founders have operational experience. Countable Corporation also partners with Nordic incubators like Nomi to access early-stage deal flow in the region. Its small size means each partner is directly involved in sourcing.

### What investment stages does Countable Corporation typically target?

The firm focuses on seed and Series A rounds, with check sizes in the $1-3 million range. It does not invest in later-stage or public markets. This stage focus aligns with the firm's goal of supporting founders during the critical early growth phase.

### Which sectors does Countable Corporation explicitly avoid?

Countable Corporation generally avoids capital-intensive sectors like hard tech, biotech, and hardware, preferring software-enabled businesses. The firm's portfolio reflects an emphasis on enterprise software, fintech, climate tech, and AI/ML. No public statement exists on explicit exclusions.

### How is Countable Corporation related to Just Eat?

Countable Corporation has no formal relationship with Just Eat. Jesper Buch co-founded Just Eat and built it into a global food delivery platform, but Countable Corporation is an independent venture firm. Buch's experience at Just Eat shapes the firm's investment thesis but does not create a corporate link.

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Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/countable-corporation

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