# CU Direct

CU Direct is an Asset Manager based in New York, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** New York, United States
- **Region:** North America
- **Address:** New York, NY, United States
- **Assets under management:** Undisclosed
- **Website:** cudirect.com
- **LinkedIn:** https://www.linkedin.com/company/cudirect

## Regulatory record

- **Reports private funds:** No

## About

CU Direct is a US-based company founded in 1994 in Ontario, California. It provides services to credit unions, dealers, and affinity groups. The company has secured total funding of $1 million.

## Sectors

- FinTech
- Lending & Credit
- Consumer Finance

## Offices

- Des Moines, IA, United States
- Madison, WI, United States
- Danville, CA, United States

## Questions

### Who owns CU Direct?

CU Direct is structured as a CUSO (credit union service organization), meaning it is owned by a network of credit union members. This ownership model distinguishes it from a traditional asset manager or family office.

### What investment types does CU Direct focus on?

CU Direct specializes in auto lending and consumer credit, originating loan portfolios on behalf of its credit union members. It also facilitates indirect lending and private credit structures, though the primary volume comes from auto loans.

### How does CU Direct generate returns for its members?

The firm originates loans and aggregates them into portfolios that credit unions hold on their balance sheets. It does not manage a commingled fund; instead, it earns fees for origination and servicing while the credit unions retain the loans and their yields.

### What is CU Direct's geographic reach?

CU Direct has four offices across the United States — New York, Des Moines, Madison, and Danville — and its loan origination network serves credit unions nationally. All activity is domestic.

### Does CU Direct make direct equity investments?

Publicly available information does not indicate that CU Direct makes direct equity investments. Its disclosed focus is on loan origination and credit products.

## Related profiles

- [Five Star Parks & Attractions](https://altss.com/profile/five-star-parks-and-attractions)
- [Golden1 Credit Union](https://altss.com/profile/golden1-credit-union)

---

Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/cu-direct

Maintained by Altss — https://altss.com — methodology: https://altss.com/methodology